What is FlexiTiers?

Scaling a referral program isn’t just about offering rewards—it’s about keeping advocates engaged and motivated to refer more customers over time. That’s where FlexiTiers comes in.

FlexiTiers allows you to set up progressive reward levels in your referral and affiliate programs. Instead of offering the same incentive for every referral, you can reward advocates more as they bring in more referrals. This approach encourages long-term participation, higher-quality referrals, and stronger customer loyalty—all while keeping your costs aligned with business growth.

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Why FlexiTiers? The Value for Your Business

Many referral programs struggle with one-time engagement. Customers refer once, claim their reward, and stop. With FlexiTiers, you can create a structured incentive system that keeps advocates engaged beyond the first referral. Here’s why it matters:

• Turn One-Time Referrers into Loyal Advocates – Customers stay motivated when they see that referring more unlocks better rewards.
• Get More Repeat Purchases from Your Best Customers – Reward tiers encourage advocates to redeem their incentives, increasing customer lifetime value.
• Grow Faster Without Increasing Acquisition Costs – Unlike paid ads, rewards only trigger when referrals result in actual sales, keeping acquisition spend efficient.

FlexiTiers helps you drive sustained growth without extra complexity—giving your business a powerful tool to scale referral-driven revenue.

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Examples: How Merchants Use FlexiTiers

Here’s how businesses are using FlexiTiers to increase referrals and maximize revenue:

Ecommerce Store Boosting Referral Volume
A fashion brand wanted to encourage more referrals while keeping costs under control. They set up FlexiTiers like this:

• 1st–5th reward → 10% discount
• 6th–9th reward → 20% discount
• 10th reward onwards → Free product

Affiliate Program Incentivizing Top Performers
A health and wellness brand can encourage affiliates to drive more referrals while maintaining a structured reward system. With FlexiTiers, they can offer increasing commission rates based on the number of successful referrals:

• 1–5 referrals → 10% commission per sale
• 6–9 referrals → 15% commission per sale
• 10+ referrals → 20% commission per sale

Creative Merchandising for Referral Milestones
A streetwear brand can create a mix of discounts and exclusive rewards to encourage long-term engagement:

• 1st–4th rewards → $5 discount
• 5th reward → Exclusive hoodie
• 6th–9th rewards → $10 discount
• 10th reward → Premium product bundle
• 11th reward onwards → $15 discount

This structure keeps referrers engaged by mixing immediate value (discounts) with exclusive merchandise at certain milestones

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How FlexiTiers Works

FlexiTiers is designed to be flexible and easy to manage, allowing merchants to tailor their reward system based on their business goals.

Key Features

✅ Multiple Reward Tiers – Create different levels of rewards based on the number of referrals. Each tier offers a better incentive to encourage continued engagement.

✅ Customizable Rewards – Assign different types of rewards per tier, including:

• Discount coupons
• Cash payouts (via AffiliatePlus)
• Free products
• Custom rewards

✅ Smart Tier Adjustments – When you add, edit, or remove a tier, the system automatically recalibrates reward thresholds, ensuring a smooth experience.

✅ Scalable Growth Strategy – Set up once and let the system manage rewards dynamically as customers reach new referral milestones.

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Getting Started with FlexiTiers

Activating FlexiTiers is quick and simple:

- Go to your ReferralCandy dashboard and open the Advocate Reward Settings in the Campaign Editor.
- Add new tiers and set referral thresholds.
- Customize rewards for each tier based on your goals.
- Launch your updated referral program and start tracking results.

💡 Pro Tip: Start with three tiers to create a clear incentive structure. Adjust over time based on performance.

Final Thoughts: Smarter Referral Growth with FlexiTiers

FlexiTiers makes referral marketing more engaging, scalable, and cost-effective. Instead of a one-size-fits-all approach, it gives your best advocates more reasons to keep referring—helping you grow sustainably.

A referral program is a powerful tool for e-commerce businesses to grow, but it’s essential to present it in a way that’s aesthetically appealing to your target audience. ReferralCandy’s Join Block allows merchants to easily and quickly design branded referral pages. 

Here are four ways you can use our Join Block to build beautiful and effective referral pages.

Combine Bold Imagery with Attractive Rewards

Harness the power of visuals by pairing bold imagery with a clear and simple Join Block. A striking image matches the tone for the brand while a clear call to action (CTA) encourages beauty devotees to join the referral program. The key to an effective referral page is clarity—literally showcasing the reward front and center ensures visitors immediately understand what they stand to gain. 

Increase Affiliate Trust with a Transparent ‘How It Works’ & FAQs

Transparency is key when it comes to encouraging sign-ups for affiliate programs, especially when your program is selective or complex. A clear “How It Works” section makes it easier for potential affiliates to understand exactly what they’re signing up for. This builds trust, reduces confusion, and sets clear expectations. An FAQ section further addresses common concerns, boosting sign-ups, and increasing confidence in your program’s reliability and structure.

Create a High-Converting Affiliate Page with Engaging Imagery

Once affiliates land on your referral page, the experience should feel immersive and aligned with your overall brand. Use alternating image and text sections to keep things visually dynamic and engaging. Featuring high-quality images that reflect the type of affiliates you want to attract reinforces the community they're trying to build. Whether it’s athletes, fashion influencers, or beauty gurus, use images that showcase your brand's identity and the type of person who would be a perfect ambassador to promote your products.

Maintain Consistent Branding and Highlight Reward Tiers for a Professional Look

Keeping a consistent visual language—whether that’s through color scheme, typography, or logo—creates a professional look that builds trust. Make your referral page feel like an extension of your brand by aligning its design with the rest of your website and marketing materials.

To further motivate customers, use tiered rewards and clearly highlight them. Outlining how customers can earn more as they refer more drives excitement and makes your referral page compelling.

With ReferralCandy’s Join Block, building an eye-catching referral page that drives sign-ups has never been easier. Now compatible with Shopify Online Store 2.0 themes, setting it up is seamless—get started here. Plus, if you're looking to enhance your marketing strategy, learn how to launch a powerful affiliate program here.

Customer acquisition just got easier thanks to ReferralCandy's new Customer Referral Details Extension. Built on Shopify’s latest Customer Account Extensions, this feature seamlessly integrates referral rewards into customer accounts, helping businesses supercharge growth through word-of-mouth marketing.

Whether you're a current ReferralCandy customer or exploring tools to grow your Shopify store, here's everything you need to know about this exciting new feature.

Why Customer Referrals Matter

Word-of-mouth marketing remains one of the most cost-effective and impactful ways to acquire new customers. In fact, referred customers are often more loyal and spend more than those acquired through other channels. With the Customer Referral Details Extension, you can:

• Enhance Customer Loyalty: Reward existing customers for sharing your brand with their network.
• Boost Acquisition Rates: Tap into your customers' trusted relationships to attract high-quality leads.
• Streamline the Process: Provide a frictionless referral experience directly within the customer’s account.

How the Customer Referral Details Extension Works

The extension leverages Shopify’s new Customer Account Extensions to embed referral functionality directly within customer accounts. Here's a step-by-step look at how it works:

For Customers:

1. Log In: A customer logs into their account on your Shopify store.

2. Access Referral Details: They’ll see a dedicated referral section alongside their profile and order history.

3. Share and Earn: Customers can access their unique referral link, share it via email or social media, and start earning rewards for every successful referral.

For Merchants:

1. Enable the Extension: Install and activate the Customer Referral Details Extension via Shopify's Online Store theme editor.
2. Customize the Look and Feel: Use customization options to align the referral section with your brand.
3. Set Up Navigation: Add the referral section to your store’s navigation for easy access.

Getting started is simple, head over here to see how you can enable and customize the feature.

Made for Shopify Merchants

ReferralCandy’s commitment to Shopify merchants has been recognized with the prestigious Built for Shopify certification. This badge represents the highest standards of quality, reliability, and seamless integration, ensuring our tools enhance your store operations with ease. The new Customer Referral Extension exemplifies this dedication by providing a user-friendly, effective way to leverage referral marketing within Shopify’s latest customer account framework.

Whether you are just starting or scaling your business, ReferralCandy provides the tools and support you need to succeed.