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In this article
In a Software Advice survey, 88% of 200 senior B2B marketers shared that they use referral marketing software to generate demand for their products as well as clean referral email templates and a consistent referral message.
Referral incentives have consistently proven to be a low-cost way of getting high-quality leads.
Here are some examples of B2B referral programs in action:
1. Google Apps / G Suite
![google suit apps](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8994755d4f63b69805e3f_google-apps-referral-program-header-600x501.png)
Learn more about Google Apps' referral program.
2. Booker – business management software
![booker management software](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f89947ccd1ec7c2ccea4bd_booker-referral-program-600x343.png)
Learn more about Booker's referral program.
3. Carpathia – cloud hosting provider
![carpathia referral program](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f89947d85ed52d263cee60_carpathia-referral-program-example-600x420.png)
Learn more about Carpathia's referral program.
4. Cooperative systems
![coopsys-b2b-referral-program](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f89947828ccd5c4dc7f92d_coopsys-b2b-referral-program-600x496.png)
5. Zoho Mail
![zoho-mail-referral-program](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f89947d85ed5e4903cee5f_zoho-mail-referral-program-600x752.png)
6. Box – enterprise cloud hosting
![box-b2b-referral-program](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f899477bf2601a331a959f_box-b2b-referral-program-600x527.png)
7. Blackbaud
![blackbaud-b2b-referral-program](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f899481c3de71fbdbe6b5f_blackbaud-b2b-referral-program-600x577.png)
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Read next: An Epic List Of 47 Referral Programs