More than $1.5M in referral revenue.
It’s worked really well in the background, and we’re proud of achieving a 10% referral rate.
Tim MurphyCEO · Branch Basics
- REx, your AI referral expert
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Basic
$39 /month
+ 10.5% success fee
For brands getting started with referral and affiliate marketing.
Grow
$79 /month
+ 3.5% success fee
For brands scaling their referral and affiliate revenue.
Scale
$249 /month
+ 1.5% success fee
For high-volume brands where margins matter.
Enterprise
$799 /month
+ 0.25% success fee
Dedicated onboarding and account manager.
Start with a 7-day free trial.
Using another platform? Try ReferralCandy for free.
Not sure which plan fits? Estimate your referral and affiliate revenue
BasicGrowScaleEnterprise
At $2,000 a month in new revenue, Grow costs you the least. Every plan has every feature, so only your fees change.
Join thousands of brands running referral and affiliate programs on ReferralCandy.
Every feature, on every plan
72 features for referrals, affiliates, payouts, fraud protection and integrations.
Programs and campaigns
Included on Basic, Grow, Scale and Enterprise| Referral programs | Customers share a personal link or code and earn rewards when friends buy. |
|---|---|
| Affiliate programs | Creators, influencers and ambassadors earn commission on the sales they drive. |
| Loyalty campaigns Shopify | Customers earn a percentage of each order back as store credit. |
| Unlimited campaigns | Run referral, affiliate and loyalty campaigns side by side. |
| Per-partner campaigns | Give one partner their own commission campaign. |
| Product and collection scoping | Limit a campaign to specific collections, products or SKUs. |
| Segments and audiences | Target campaigns by lifetime spend, signup or imported lists, with include and exclude rules. |
| A/B testing | Test rewards and friend offers, and let AI test your welcome email copy automatically. |
| Test mode | Run a guided test referral before you go live. |
| REx, your AI referral expert | Recommends rewards, sets up campaigns, changes settings and answers questions about your data. Changes apply only after you approve. |
Rewards and commissions
Included on Basic, Grow, Scale and Enterprise| Discount rewards | Percentage or fixed amount off, with codes created automatically on most platforms. |
|---|---|
| Cash rewards and commissions | A fixed amount or a percentage of each sale. |
| Store credit rewards Shopify | Native Shopify store credit, with optional expiry. |
| Free product rewards Shopify | A chosen product, added to the cart with the code applied. |
| Buy X Get Y and free shipping Shopify | Use either as the friend offer or the reward. |
| Custom rewards | Points, merch, donations or anything you fulfil yourself, tracked by ReferralCandy. |
| Friend offers | Discount, Buy X Get Y, free shipping or promo link, with expiry options. |
| FlexiTiers | A different reward at each milestone, up to two rewards per tier, with a lifetime cap. |
| Product welcome gifts Shopify | A free product just for joining, one-time or recurring. |
| Reward conditions | Set a minimum purchase, which orders count, and a maximum per advocate. |
| Subscription rewards | Codes that work with Recharge, Bold and other subscription apps. |
Affiliate tools
Included on Basic, Grow, Scale and Enterprise| Branded join page | A hosted signup page or embedded block, with custom fields like social handles. |
|---|---|
| Approval queue | Review every applicant before they join, or invite partners directly by CSV. |
| Affiliate portal | Clicks, sales, conversion rate, earnings, tiers and payout settings. No password needed. |
| Creative assets page | Share images, captions and talking points with your partners. |
| Custom discount codes | Set a personal code for each partner. |
| Custom referral links | Partners can personalize their own link. |
| Privacy-protected links | Optional anonymous links with random usernames. |
| Affiliate analytics | Revenue, commissions, net affiliate profit, active rate and top affiliates. |
Customer experience
Included on Basic, Grow, Scale and Enterprise| Thank-you page extension Shopify | A share prompt and signup right after checkout. |
|---|---|
| Customer account extension Shopify | Referral link and rewards inside Shopify customer accounts. |
| Join block and join page | An embedded signup block or a hosted page, with several layouts. |
| Friend landing page and popup | 8 layouts for the page friends land on. The popup is Shopify only. |
| Post-purchase popup and floating widget | Show your referral offer after checkout and as a floating button across your store. |
| Advocate portal | Sharing, rewards and payout settings in one dashboard. |
| Theme editor | Logo, colors, fonts, images and all copy across your pages and emails. |
| Campaign emails | Welcome, reminder, reward, payout, progress and win-back emails. |
| Social sharing | Facebook, X, WhatsApp, Messenger, Telegram, Threads, email and copy link. |
| 15 languages | Emails, pages and widgets translated and matched to each customer. |
| Custom domains | Send emails from your own domain and host the portal on your own subdomain. |
Payouts
Included on Basic, Grow, Scale and Enterprise| PayPal payouts | Send cash rewards and commissions through PayPal. |
|---|---|
| Tremendous payouts | Recipients choose from the options you enable, such as Amazon gift cards or Visa prepaid cards. |
| Self-managed payouts | Pay affiliates outside the app: export a payout file, then mark it paid. |
| 20 payout currencies Shopify | Pay out in EUR, GBP, CAD, AUD, SGD and more. |
| Store credit payouts Shopify | Reward in credit, with no payout fees. |
Fraud protection
Included on Basic, Grow, Scale and Enterprise| Automatic blocking | Self-referrals, existing customers and already-referred friends are blocked. |
|---|---|
| Suspicious activity flags | Near-matching details, repeated purchases from one IP and unusual referral volume get flagged. |
| Fraud Center | See why each referral was flagged and compare details side by side. |
| Review periods | Hold rewards until returns and refunds clear. Flagged referrals are held for 14 days. |
| Ban and trust controls | Ban abusers and disable their codes, or mark advocates as trusted. |
| Weekly fraud report | An email summary of suspicious activity. |
| Self-visit protection | Hides the offer when someone opens their own link. |
Analytics
Included on Basic, Grow, Scale and Enterprise| Dashboard | Revenue, purchases and referral rate at a glance. |
|---|---|
| Referral reports | First and repeat revenue, shares, page views, store visits and top referrers. |
| Loyalty reports Shopify | Store credit issued and pending. |
| Shopify admin blocks Shopify | Each customer's referral stats inside Shopify admin. |
| Google Analytics 4 | Track referral pages and traffic in GA4. |
| Exports | Download reports and contact lists as CSV or PDF. |
Integrations and platforms
Included on Basic, Grow, Scale and Enterprise| Store platforms | Shopify, BigCommerce, WooCommerce, Squarespace and Magento 2. |
|---|---|
| Custom stores | Connect by email, JavaScript or API. |
| Email and CRM | Klaviyo, Mailchimp, Omnisend, Brevo and Customer.io. |
| Subscription apps | Recharge, Bold, Skio, Loop, Awtomic, Stay AI, RecurPay, Seal, Subi, Appstle, PayWhirl, Smartrr and Joy. |
| Ads and retargeting | Meta Pixel, Google Ads and AdRoll. |
| Zapier, Gorgias and more | Connect Zapier, Gorgias, Fomo and other tools. |
| API and webhooks | Full API access, Ruby and Python clients, and a referred-purchase webhook. |
| ReferralCandy MCP | Let AI agents like Claude query your campaigns and performance. |
| Migration tools | Import partners and customers from UpPromote, GoAffPro and other apps. |
Account and security
Included on Basic, Grow, Scale and Enterprise| Multiple stores | Add stores for $20/month each. |
|---|---|
| Team access | Your Shopify or BigCommerce staff accounts can use the app. |
| Two-factor authentication | Free 2FA for logging in. |
| Data protection | GDPR and PDPA aligned, with annual penetration testing and a Shopify security audit. |
| Support | Chat support for every merchant. Enterprise adds dedicated onboarding and an account manager. |
Success stories
$500K in affiliate sales at 41X ROI.
Affiliate programs have allowed us to activate our amazing community of moms who love Toki Mats to become ambassadors for the brand.
DevanFractional CMO · Toki
$600K in lifetime referral sales at a 22.25% referral rate.
Getting customers to be the driving voice for how other customers find us has been huge for all metrics.
Stephen CalsbeekCo-Owner · Farm Hounds
Over AUD 1M in referral sales at 28X ROI.
Referrals have been an important driver of revenue and branding.
Fleur AnningCo-founder · Evolve Skateboards
Over $600,000 in referral sales at 51X ROI.
ReferralCandy made it easy to drive organic growth for our brand with minimal investment of time and resources.
Amato ColeDirector of Marketing · Mac of All Trades
26X ROI from referrals since 2016.
Referrals are a nice, organic way for our customers to share Christy Dawn with their friends.
Allison JervisMarketing Manager · Christy Dawn
A 24% referral rate, 7X the industry average.
It has been so valuable to use ReferralCandy to convince people who are buying for the first time.
Tokinari ShioyaSales Lead · Atmoph
27% of monthly revenue from referral sales.
We knew that a referral program would help us build our brand and stand out against our competitors. We trusted ReferralCandy to get our name out there and bring in new customers.
Kelly WuCEO · MiaoMiao
Close to $300,000 in referral sales in under 18 months.
Referrals are a cost-effective way of growing our customer base. We pay a reward, and we get new customers referred to us, which grows our audience.
Daniel BrewerMarketing Supervisor · Renogy
FAQs
Everything money-related, answered. Still got questions?
Is REx included on every plan?
Yes. REx, your AI referral expert, comes with Basic, Grow, Scale and Enterprise. It sets up your program, recommends rewards and commissions, and explains your results. Changes apply only after you approve them.
How does the success fee work?
A success fee is a percentage of the purchase subtotal, after discounts and before taxes and shipping, paid only on net-new customers your referral or affiliate program brings in. We charge it on each new customer’s first three orders only. Repeat orders after that are free of success fees forever, and there’s never a fee on the reward you pay out to your advocate.
Can you walk me through a real example?
On the Grow plan ($79/month + 3.5% success fee), imagine you earn $12,000 in referred new-customer revenue in June. On June 1 you pay the $79 base fee. At the end of June, 3.5% of $12,000 works out to $420, so your success fee is $420. Total for June: $499. Move the same $12,000 to the Scale plan ($249 + 1.5%): $249 + $180 = $429. This is why upgrading can cost you less.
Is there a contract or annual commitment?
No. Every plan is month-to-month. Upgrade, downgrade, or cancel anytime from your dashboard: no email, no phone call, no notice period. You keep access to your data and can re-activate later. (Most of our customers come from contract-based platforms. That’s deliberate.)
How does the 7-day free trial work?
Try any plan free for 7 days. The clock starts when you activate the app, not when you install it. You can cancel before day 7 from your dashboard and pay nothing. Sales made during the trial are free: no success fee on referrals you earn while you’re testing.
I run multiple stores. What’s the pricing?
Your first store pays its full plan rate. Each additional store is $20/month flat, charged at your main store’s success-fee rate. So if your main store is on Grow ($79 + 3.5%), your second and third stores are $20 + 3.5%. Multi-region setups (US/EU/UK) and multi-brand portfolios use the same model.
What if I’m not on Shopify?
Pricing is the same on BigCommerce, WooCommerce, Magento, and custom stores. The Shopify app is one-click; other platforms connect via our plugins or an email-based install. Start a free trial the same way.
How does ReferralCandy compare to UpPromote, Refersion and GoAffPro?
Every ReferralCandy plan runs referral and affiliate programs from one app, with every feature included and month-to-month billing you can cancel anytime. See how we line up against UpPromote, Refersion, GoAffPro and other apps on our comparison page.
Does ReferralCandy charge transaction fees on payouts?
We don’t add a transaction fee. Payouts run through your chosen provider: PayPal, Venmo, bank transfer, gift cards and Visa prepaid cards via Tremendous, or store credit. Tremendous gift cards and Visa prepaid cards are free. PayPal, Venmo, and bank transfer carry a pass-through fee from the provider. We don’t mark it up. If you reward in store credit, there are no payout fees because nothing leaves your store.
Start small. Upgrade when you outgrow it.
Every plan has every feature. The bigger your referral program gets, the smaller the success fee, so upgrading costs you less than staying. Cancel anytime, for any reason, from your dashboard.
Talk to our team.