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You can learn a lot about ecommerce without having to spend money. And what better way to do so than to hear from experienced leaders in the ecommerce industry on YouTube?
We’ve filtered and compiled a list of channels that we think will be useful in various aspects of building and growing your ecommerce brand.
1. Shopify
If you’re looking for content that’s helpful yet easy to consume, Shopify’s official channels have everything you need to know and more. Their channels have various explainer tutorials from the basics of starting a business on Shopify, to scaling your business even further with timely trend updates and expert opinions. They’ve also recently tapped onto the “Shorts” feature on YouTube to create shorter versions of tips, case studies, and success stories of ecommerce brands.
Channels:
Good for:
- General ecommerce knowledge
- Shopify tutorials
- Business trends
2. BigCommerce
Similar to Shopify, BigCommerce’s YouTube channel has a myriad of well-crafted tutorial videos for its platform. What stands out though, is the fact that they’ve also uploaded videos of successful entrepreneurs and invited DTC and ecommerce leaders to share their thoughts on the channel. In recent months, they have also uploaded several podcasts focusing more on upcoming ecommerce trends and phenomena.
Channel:
Good for:
- General ecommerce knowledge
- BigCommerce tutorials
- Ecommerce trends
3. Wix
Yes, we know that Wix isn’t an ecommerce platform like Shopify or BigCommerce, but they do have ecommerce features as an easy-to-use website builder. While their YouTube focuses mainly on optimizing landing pages and all the technical aspects of dealing with a website, they have curated a playlist solely for ecommerce on Wix. The wide range of videos covers marketing strategies to more specific topics like “How to Sell Subscription Boxes and Recurring Products”.
Channel:
Good for:
- General ecommerce knowledge
- Wix tutorials
- Ecommerce website tips
4. Casual Ecommerce
Casual Ecommerce was started by Jake Alexander who has been in the ecommerce industry for close to 10 years. The channel shares a lot of tutorial videos across most of the ecommerce platforms available. Beyond ecommerce, Jake talks a lot about marketing tools as well as business productivity tools which are equally important aspects when building a brand.
Channel:
Good for:
- Marketing
- Website creation
- Ecommerce platform tutorials
5. Foundr Magazine
Foundr is a global media and education company that connects millions of people with some of the most successful living entrepreneurs. Their YouTube channel invites notable entrepreneurs to share their success stories and the journey they took in growing their brands.
They have a whole playlist of interviews with big brands like Airbnb, Victoria’s Secret, and even Netflix. While this may not be as relevant for small businesses in the ecommerce space, the stories are inspirational and serve as a good way for new brands to be motivated.
Channel:
Good for:
- Ecommerce dos and don’ts
- Success stories
- Insights into big brands
6. DTC Podcast
As you can already tell from the name, DTC Podcast dives deep into casual interviews with brands doing well in the DTC space. Their channel covers all corners of building a brand to scaling it. We’re talking about email marketing, influencer marketing, managing the customer lifecycle, product/market fit, and many more topics. What stands out is its “All Killer, No Filler” series which is like a roundtable of various growth tactics and scaling strategies. Whatever you’re thinking about and need answers to? This channel probably has them.
Channel:
Good for:
- General ecommerce knowledge
- Insights from small business owners
7. Common Thread Collective
In tandem with its core principles as an ecommerce agency, the Common Thread Collective channel focuses more on the technical aspects of ecommerce— touching on topics like building your brand across visitors, conversion rate, and lifetime value. They share a lot of content on their own ecommerce growth formula, that has been tested on their own brands.
Channel:
Good for:
- General ecommerce knowledge
- Media buying strategies
- Scaling ecommerce growth
8. Klaviyo
Klaviyo’s YouTube channel goes beyond the content on email and SMS marketing strategies and product announcements. In fact, the channel shares other ecommerce relevant subjects like “owning the customer life journey” and “how to market to different generations of holiday shoppers”. They also have curated playlists that circle around marketing strategies for Black Friday Cyber Monday.
Channels:
Good for:
- Email marketing
- Klaviyo marketing strategies
9. Triple Whale
Triple Whale is a relatively new channel but it’s also one that’s raved about by many ecommerce operators on Twitter. There are interesting insights into the ecommerce space mainly because they’ve invited guests, including email marketing expert Chase Dimond and ecommerce leaders like Jason Wong, on their “You Are Not Your ROAS” series. There’s also a whole tutorial section on ecommerce metrics to help operators better understand what to track and measure.
Channel:
Good for:
- Understanding ecommerce metrics
- Triple Whale tutorials
- Insights with marketing experts
10. Ecommerce Tech
Ecommerce Tech provides many “How-to” videos and also content with experts, especially from marketing and ecommerce tech companies. The channel’s focus is skewed more towards how tech can help ecommerce operators to build and scale their business. Derric from Ecommerce Tech also does a bunch of demos and tool reviews for people looking to curate their own tech stacks. (Derric actually did one for ReferralCandy here).
Channel:
Good for:
- General ecommerce knowledge
- Ecommerce trends
- Ecommerce tool reviews and demos
- Insights with ecommerce tech experts
11. Smart Marketer by Ezra Firestone
This channel is another well-known one in the ecommerce space. Ezra Firestone, the founder of Smart Marketer, is a well-respected individual in the community because of his knowledge in the digital marketing aspect. It’s reflected with his “Facebook Video Ads Mastery” series dominating the top few popular videos on his channel.
Channel:
Good for:
- General ecommerce knowledge
- Digital marketing (Paid ads, email marketing, etc)
- Building an ecommerce team
12. Davie Fogarty
Davie is the owner of over 10 ecommerce brands and he’s created a YouTube channel to share his expertise. His “How-to Ecommerce Series” guides are full of dos and don’ts for ecommerce entrepreneurs to master building and growing a brand. Some of these tutorials are split into beginner and advanced which definitely helps to separate tips and tricks meant for those with more experience using certain marketing tools like Facebook Ads.
Channel:
Good for:
- Ecommerce fundamentals
- Scaling growth
- Behind the scenes of an ecommerce brand
13. Exposure Ninja
This channel has a good mix of all things ecommerce— be it driving traffic to your website, perfecting your copywriting skills, or improving your conversion rates. They also have a series of digital marketing analysis videos known as #NoCutTeardown where they do teardowns of ecommerce brands and share what they’ve done well and what could be improved.
Channel:
Good for:
- Copywriting and SEO, Google ranking
- Lead generation and conversion rate optimization
- Interesting marketing analysis of small businesses
14. Goodlife Warrior
Yuping dives deep into the sourcing part of ecommerce with her 20 years of experience in dealing with suppliers all over the world. The Goodlife Warrior channel provides great content ranging from finding the best suppliers to work with, to negotiating for the cheapest prices and also on how to deal with shipping. It’s a great resource for ecommerce operators that are struggling especially with supply chain issues, duties, and taxation that comes along with sourcing.
Channel:
Good for:
- Sourcing strategies
- Supplier negotiation
- Shipping for ecommerce businesses
15. Canva
On the design side of things, Canva’s YouTube channel has a diverse collection of tutorials. Designing for your website, social media posts, and any other marketing or branding materials instantly becomes a lot easier with their content. They’ve also tailored some of their content to cater to small businesses and entrepreneurs here.
Channel:
Good for:
- How to create designs for website/social media
- Canva tutorials
- Design stories with successful brands
So there we have it, our roundup of the YouTube channels you should subscribe to and watch because they’re informative and inspirational. We’d love to hear your thoughts on the channels we’ve listed, or if you have any to add to our list, let us know!
By the way, if you enjoyed reading this article and want to grow your ecommerce brand, subscribe to our newsletter for more great content today!
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Cheryl is a full-time Content Manager at ReferralCandy by day and a "Learnaholic" (aka always learning something new) by night. She loves learning new languages, storytelling, and creating experiences that are functional and visually compelling. She's also always lurking on Twitter so drop by and say hi!
