The next era of affiliate marketing is built on trust.
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Grow through affiliates who share your values

Build an affiliate program that aligns with your brand values, not just your sales goals
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Try for free on Shopify
Using another platform? Try ReferralCandy for free
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Challenges

Authentic affiliate programs without the guesswork

Brand misalignment

Partners misrepresent your brand — or don’t "get it" at all

Invisible value

You’re stuck with platforms that only show sales, not real brand lift

Relationship gap

Everything feels transactional — no connection, no community

Spreadsheet nightmare

You're buried in spreadsheets and manual payouts
With ReferralCandy, it's so easy to build a program that's true to your brand values .
Try for free

What Merchants Say

Generated affiliate sales of more than $500,000 with an ROI of 41%

"ReferralCandy has allowed us to activate our amazing community of moms who love Toki Mats to become ambassadors for the brand."

Devan
Fractional CMO, Toki Mats
Generated Affiliate Sales of more than $200,000 with an ROI of 27%

"ReferralCandy has been an invaluable partner in growing our business through their affiliate program. The platform is user-friendly, and the support team is always ready to assist. With an 8% referral rate, our ROI and affiliate sales have significantly increased since we joined the program."

Jure Markič

CEO, Run-Chicken

Generated Affiliate Sales of more than $1,600,000 with an ROI of 45.5%

“iubenda offers a complete set of solutions to help you make your website or app compliant with laws across multiple languages and jurisdictions. Using ReferralCandy's affiliate program, iubenda generated over $1,600,000 in affiliate sales, achieving a 45.50% (ROI) return on investment.”

Nathascha Chen

Affiliate Program Coordinator, iubenda

Why ReferralCandy

Growth that stays true to your brand's core values

Confidence in brand representation

Your values shine through in every authentic partnership

Measure true brand impact

See the full picture beyond just sales numbers

Building a genuine community

Connect with advocates who truly share your mission

Freedom from administrative burden

Focus on affiliate relationships, not spreadsheets
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Brand lift tracker (via Boost™ add-on)

Measure what matters: how your brand feels out there

See how your brand is actually being talked about
Cross-platform tracking – See how your brand is shared and discussed
Engagement insights – Understand what resonates with your audience
Sentiment analysis – Get peace of mind knowing your brand is perceived positively
Holistic dashboards – See sales and brand impact in one place
Try for free
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Feature list
The basics

Automation that gives you back time for what matters

ReferralCandy handles the tedious parts
Track once, trust always - Automated tracking across links and platforms
Simple reward rules - Choose flat or percentage commissions based on what makes sense for your brand
Frictionless setup - Bulk upload partners or share a branded signup form
Stress-free payouts - Automated PayPal commissions sent monthly
Get started
Boost™ add-on

Want more control, insight, and customization?

Brand lift insights

See the ripple effect of every post, share, and story

Custom discount codes

Let affiliates represent you with codes that feel on-brand

Tiered commissions

Reward top performers in a way that aligns with your values
Get started for free

Build a brand you can be truly proud of

Start your 7-day free trial with full access to ReferralCandy's affiliate tools.
Start free – Build with values