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Referral & affiliate marketing for baby & kids brands

High ROI growth for baby & kids brands

Move beyond expensive and grow with customer and influencer referrals that drive sales.
Try free for 14 days
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5-star rating
4.9/5
2,100+ Shopify reviews
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Trusted by thousands of baby & kids brands
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Key Benefits

A better way to grow your brand

ReferralCandy offers a smarter way to drive growth without breaking the bank. Here’s how:

Empower your community

Spend less money getting new customers by having people who already know your brand bring them in.

Attract high quality customers

Referred customers tend to be more valuable — they trust your brand, engage more, and buy more often.

Easily convert new customers

People who don’t know your product are more likely to buy when someone they trust tells them about it.

Pay for conversions, not clicks

Stop wasting money on ads that don’t work. Instead, pay only when a sale happens, not when someone just clicks.
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Performance benchmarks

Take control of your marketing budget

On average, brands on our growth platform achieve sustainable growth
1,220%
ROI
Especially effective for

Baby & kids brands with a passionate community

Convincing parents to try new baby & kids products is tough. Authentic recommendations from fellow moms and dads are the best way to build trust and drive action.

Turn parents into promoters

Whether it’s diapers, formula, or toys; let your customers share what their little ones love and drive new purchases through referrals.
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Let playdates bring new playmates

Get your community to spread the word about your brand. From cuddly plushies to stroller must‑haves, stand out in a busy market.
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Create urgency with can’t‑miss baby deals

Parents crave convenience. Give them shareable offers so friends can stock up on trusted essentials again and again.
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Use cases

How baby & kids brands use ReferralCandy

A flexible platform that enables you to go beyond the basic "Give $10, Get $10" to create campaigns that have the impact you want
Partner with trusted parent influencers and content creators
Get customers to share their favorite products and why they keep coming back
Turn loyal parents into advocates who refer friends at the daycare, park or on social media
Solutions

Powerful channels that drive growth

Run multiple campaigns across different channels to help you convert, engage, and gain more customers.
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Referral campaigns

Word-of-mouth is massively important to the baby & kid products industry. Turn happy customers into brand advocates who refer friends and family.
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Affiliate campaigns

Parent influencers and affiliates want brands to partner with. Partner with them to expand your reach and build trust.
Integrations

Full-featured integrations with apps you rely on

Seamlessly connect your tools with no-code required. Use the tools you are familiar with to manage your campaigns.
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Shopify

Run automated, branded campaigns using latest extensions and APIs with no-code.
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Recharge

Leverage loyal subscribers with our robust and user friendly integration.
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Klaviyo

Manage campaign communications with our comprehensive connection to Klaviyo.
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Google Analytics

Centralize data in the analytics tool you use to get a holistic picture of your customer journey.
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AdRoll

Easily add the AdRoll pixel into campaign pages to retarget them with Remarketing with AdRoll
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Meta Pixel

Boost your retargeting audience by inserting the meta pixel into campaign pages.
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Mailchimp

Incorporate referral CTAs into your newsletters to level up your email marketing.
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Google Ads

Build an audience of highly engaged leads on Google Ads through your campaign pages.

Works with your subscription app

Subscription models drive growth for baby & kids brands, and ReferralCandy integrates smoothly with top subscription apps
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We understand your needs

Why baby and kids brands choose ReferralCandy

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Move away from spammy ads

Just like you, we're tired of running the expensive ad rat-race. Diversify way from paid media with us.

Focus on growth

No points, no layers, no complications. We focus on optimizing growth of new customers for your brand.

No big upfront fees

Unlike other apps, we do not require upfront payments, even for high volume merchants.

Get set up fast

Speed matters. Get set up in minutes and get a leg up on your competitors. The platform is optimized for learning.

Get the support you need

Our 5 star team is available to support you throughout your journey with comprehensive help articles, AI support agents and real agents when you need them.
Available On The
Shopify App Store
Try free for 14 days