The 9 Best Referral Plugins for WooCommerce [2024]

To run a successful referral program for WooCommerce, you need a plugin to handle various aspects of it. These plugins should have advanced automation, fraud detection, and tools for creating referral landing pages and emails.

The challenge is that some plugins are more capable than others, making it difficult to select the best one.

To assist you, we have listed the 9 best referral plugins for WooCommerce below. 👇

The 9 best referral plugins for WooCommerce

Here is an overview of the 9 best referral plugins for WooCommerce:

1. ReferralCandy
2. WPLoyalty
3. WPGens
4. Gratisfaction
5. Coupon Referral Program
6. InviteReferrals
7. Multilevel Referral Affiliate Plugin
8. MyRewards
9. Beans

Below is a more detailed comparison of these.

1. ReferralCandy

Free trial: 14-day free trial available

Pricing: Paid plans start from $59 per month

Best for: Running a successful referral/affiliate program on WooCommerce

ReferralCandy is the leading solution for running a WooCommerce referral program. To get started, you can select from one of the available templates and design your landing page and referral emails.

The automation capabilities automatically send invitation emails to customers to join your referral program.

In addition to being one of the top referral plugins, ReferralCandy is also an affiliate marketing plugin. With it, you can start and run an affiliate program.

ReferralCandy is one of the highest-rated referral plugins in the WordPress plugin directory, averaging 4.9 stars out of 5.0 from over 200 reviews.

Pros and cons

• 14-day free trial available
• 24/7 customer support is available
• Easy set up process and templates to choose from
• Advanced tools for running a WooCommerce referral program
• It can also be used to run an affiliate program
• Ability to send referral emails

2. WPLoyalty

Free trial: Free trial available

Pricing: Paid plans start from $99 per year

Best for: Running a WooCommerce loyalty program

WPLoyalty is a WooCommerce plugin for running a referral program. It is often used to run a loyalty program where you reward customers with points when they make a purchase. For example, you could offer 10 points for every $100 spent.

Other ways to reward customers with WPLoyalty include a free product, free shipping, a percentage discount, and fixed discounts.

WPLoyalty has real-time analytics available to track referral performance.

Pros

• Reward customers who sign up for your store
• Start a loyalty program and let customers earn points
• Reward customers for writing a review
• Reward customers for sharing your products on social media

Cons

• Only a yearly plan is available, making it hard to test the platform and its features

3. Refer A Friend for WooCommerce by WPGens

Free trial: No free trial available

Pricing: Paid plans start from $59 per year

Best for: Running a simple WooCommerce refer-a-friend program

Refer A Friend for WooCommerce by WPGens lets you reward customers for referring friends with discounts, free products, and discounted subscriptions.

You can set up two-sided incentives where both the advocate and the friend get rewarded.

Advocates get access to a referral dashboard where they can manage their referral links and commissions.

Pros

• Compatible with most WooCommerce themes
• Analytics to follow the performance
• You can reward per order or per sign up
• Fraud prevention system built-in

Cons

• The cheaper plans only include one year of customer support
• No ability to send referral emails

4. Gratisfaction

Free trial: Free trial available

Pricing: The monthly plans start at $19.99 per month

Best for: Running multiple different loyalty programs

Gratisfaction is a referral program plugin that lets you run giveaways, contests, referral campaigns, and birthday programs.

The refer a friend campaign tool allows you to run a referral program where customers can invite their friends in exchange for a referral incentive.

Gratisfaction offers different templates for its users.

Pros

• Run multiple types of campaigns, including loyalty programs, sweepstakes, giveaways, contests, and more
• Holiday season templates available (Black Friday, cyber monday, Christmas, etc.)
• Email customer support available

Cons

• Doesn’t offer the most advanced referral program tools. For example, you can’t send referral emails to customers

5. Coupon Referral Program by WP Swings

Free trial: No free plan available

Pricing: The yearly cost is $49

Best for: Running a simple referral program

Coupon Referral Program for WooCommerce offers the basic capabilities for running a rewards program on a WooCommerce store.

It offers an admin dashboard for both the admin and customers. Admins can track their referral program performance through reports, and customers can track their rewards, points, and coupons.

The tool lets you send emails to customers to inform them about your referral program.

Pros

• Sign-up discounts for new customers
• Referral dashboard for customers to track their rewards
• Referral reports for admins
• Affordable yearly plan available

Cons

• Lacking referral templates for emails and landing pages
• Only offers the most basic referral tools

6. InviteReferrals

Free trial: 14-day free trial available

Pricing: Custom quotation in place for the paid plans

Best for: Running a WordPress-based referral program

InviteReferrals offers a solution for running a WordPress-based referral program. Key features include a referral dashboard for managing referrals, fraud prevention to protect against referral fraud, and an email tool for sending invitation emails. 

The tool offers analytics for tracking referral visits, invites, referral registrations, and the amount of sales.

Pros

• Basic automation tools, such as referral tracking available
• Customers can share the referral program 
• Customizable email templates available
• Fraud prevention system in place
• Referral statistics available

Cons

• The integration works through Javascript and isn’t as streamlined as many other referral plugins

7. Multilevel Referral Affiliate Plugin for WooCommerce

Free trial: Free plan available

Pricing: The pro version pricing is not disclosed on the website

Best for: Running a multi-level referral program

Multilevel Referral Affiliate Plugin lets WooCommerce store owners start and run a referral program. The tool’s key features include a multi-level referral program tool, the ability to set validation dates for store credits, and an admin panel for managing referrals.

To invite new customers to join, you can send referral emails. Most of the available features are only available on the paid pro version.

Pros

• Send emails to customers
• Start a multi-level referral program
• Set validation date for store credits
• Manage advocates referral level

Cons

• While there is a free plan available, it is highly limited

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8. MyRewards

Free trial: 30-day free trial available

Pricing: The paid plans start from $11.99/month

Best for: Running a store points program

MyRewards is a loyalty program tool for creating a store points program. For example, when a customer spends a specific amount of money on your store, you can reward them with store points.

Customers can see the amount of points they have through a store balance.

MyRewards has a free plan as well as paid plans available.

Pros

• Offer customers store points when they spend money on your store
• Customers can automatically convert store points into coupon codes
• Send reward emails to customers when they unlock a reward
• Multilingual option available
• Free add-ons available

Cons

• Focuses mainly on store point programs and doesn’t offer the most extensive referral program capabilities

9. Beans

Free trial: 14-day free trial available

Pricing: Paid plans start from $29 per month

Best for: Running an ecommerce referral program

Beans is a referral program tool for WooCommerce. With it, you can build referral emails and landing pages, send reminder emails to customers, and manage referrals through an admin dashboard.

To extend the functionality, Beans integrates with marketing automation tools, such as Mailchimp, Zendesk, and Klaviyo.

Beans is also available in the Shopify App Store.

Pros

• Reward customers based 
• Send email reminders to customers 
• Integrates with other WooCommerce apps, including Lightspeed, Clover, Woo Review, and more
• The referral emails and landing pages are customizable
• Online store pop-us 

Cons

• The pricing increases quickly as your monthly order amount increases. This is also indicated by reviews on WordPress plugin directory.

Conclusion

Hopefully, our comparison of the best WooCommerce referral plugins has been helpful.

If you still haven’t decided on one plugin, consider using ReferralCandy.

It is one of the highest rated referral plugin apps on the WordPress plugin directory and offers all the tools for you to succeed with referral marketing.

An easy step you can take is to sign up for ReferralCandy 14-day free trial.