Marketing Strategy

In this comprehensive guide, you'll discover how digital product delivery automation can revolutionize your ecommerce business. We'll explore the technology behind automated delivery systems, walk through implementation strategies, and show you exactly how to choose the right solution for your specific needs. Whether you're selling your first digital product or managing thousands of transactions monthly, you'll find actionable insights to streamline your operations and delight your customers.

Free shipping vs percentage discount comparison covering conversion, AOV, margin impact, and when each offer works best for online stores.

Looking for a word-of-mouth marketing guide? Our article discusses 7 best strategies you can implement today.

Emotions inspire us to share, to tell our friends about something. Here are 15 real-world examples of emotional marketing that we can't help but share.

What are the best affiliate marketing plugins for WordPress? Read on to discover our top picks for 2026.

Need some fresh ideas for your referral program? Here are 7 we recommend trying if you want to attract new referrals.

Need to do marketing without breaking the bank? All you need is a little ingenuity. Here are some of the best guerrilla marketing tactics ever used.

Boost sales and increase growth by narrowing in on your target market. Read our step-by-step process to define your target marketing with audience research.

How this Swedish vodka brand made it all around the world with constant brand collaborations and became a piece of art recognisable instantly.

Here are some ways you can utilize the Commitment and Consistency principle in your marketing, with examples of successful companies that have done it.

Here are some ways you can utilize the Reciprocity in marketing principle, with examples of successful companies that have done it.

You probably remember removing that iconic red paper packaging as a kid (you might still do it now). How did Kit Kat arise to the top of a stacked division?

Learn how to influence people and outcomes with Dr. Cialdini's 6 Principles of Persuasion, with over sixty real-life ecommerce examples for you learn from.

In the world of luxury bags, Louis Vuitton is the Mercedes. Classy, esteemed, and instantly recognizable. What makes it so successful? Check it out here.

We take a look at Nike marketing strategies to see what they have done to achieve and maintain their high level of market dominance over the years.

Consumers attach more value to things that are few in quantity. In this post: 13 different examples of how to use the Scarcity principle in ecommerce.

Learn how to launch and promote your brand's YouTube channel in this step-by-step YouTube marketing guide with real life advice and examples.

Featuring the story of how Gymshark harnessed the power of affiliate marketing to grow into a billion-dollar brand.

Referral programs bring you better customers that spend more + are more loyal. But how exactly should you structure the incentives? Who should you reward?

Explore how to sell your vision and not your products. We take a look at 10 mission statements that have helped to shape some of the most popular companies.

J.Crew’s Social Media Strategy. Find out how has the fashion brand maintained its success as one of the most popular retailers of men’s and women’s apparel.

People share things with practical value because they're useful. Here are 21 examples of companies that provided their customers with real practical value.

Digital shopping cart abandonment is a huge problem in Ecommerce. Here's why customers ditch their carts and the best ways to prevent abandonment for your Shopify store.

Pragmatic marketing lets you build a profitable business with its data-driven plan. If you're wondering how to grow your business, then read this now.

Follow these 55 marketing blogs to learn actionable tips and insights into improving your business. Learn to write better and increase customer acquisition.

By now, you’ve heard of Clubhouse - the invite-only platform teeming with celebrities. Here’s our step-by-step guide to growing your following on Clubhouse.

Want to know how to make a customer journey map? Here is our step-by-step guide, plus a customer journey template that you can download (for free).

Writing the perfect mission statement can help attract the right customers, motivate your employees, and keep your goals clear as you develop your marketing strategy. Here are some mission statement examples to get started.

In this post, we share four examples of hyper-personalization worked for Stitch Fix, WES, Naked Wine and VI to please their customers.

ModCloth started as a simple online store where Co-Founder and Chief Creative Officer Susan Gregg Koger would sell her preloved vintage closet finds.

Sometimes it's good to revisit the fundamentals. Here are some simple marketing tips to drive more customers (and sales) to your online store.

Learn from the best: Here are 51 of the most well-designed, best ecommerce websites across 5 platforms and 6 industries to draw inspiration from.

It’s a thin line between a brand that’s classic and a brand that’s dated. How do huge companies with long years of legacy keep things fresh and exciting?

Social currency is anything that we share because it makes others like us. Here are 15 examples of social currency being used effectively in marketing.

Read how YouFoodz's growth marketing strategy drove +3,846% growth in sales over 14 months, succeeding where others failed amid fierce competition.

What is remarketing? And how does it perform for ecomnerce stores? ecommerce experts share their retargeting experiences in this post on how the grew their…

Find out how to maximize customer acquisition and loyalty with the best ecommerce pricing strategy for your business.

Boost traffic and explode your sales with an ecommerce marketing strategy, using tips from 28 experts [Infographic included!]

A great sleep toy combined with perfect timing and Word-of-Mom helped Riff Raff & Co grow into a million-dollar company. Read how here!

Don't miss out on growth - here's how you can implement (or improve) an affiliate program for your eCommerce brand today to drive revenue.

Valentine's Day is one of the biggest sales holidays of the year. These are some of the best Valentine's Day referral programs.

Will free shipping help you make a sale? What about delivery options? We discuss how shipping could be an important marketing tool for eCommerce brands.

Want to know how to rank higher on Amazon? We break down the A9 algorithm and how to use backend keywords in our guide to Amazon SEO.

Netflix's marketing strategy has enabled it to continuously grow its subscriber base. Read how word-of-mouth is at the center of Netflix's marketing.

Rent the Runway is a multi-million dollar clothing rental company. Here's how they grew using word-of-mouth to disrupt the 2.4 trillion fashion industry.

We present 6 strategies for eCommerce brands marketing to Gen Z - soon to be the largest and fastest-growing consumer demographic.

EverlyWell is bringing testing to the masses. They have tested out a few marketing strategies and hit upon some successful ones you can learn from…

Single's Day on 11/11 is getting huge. Here are five global brands who got involved in Single's Day 2017 with amazing promotions. Take a look.

Girlfriend Collective got 10,000 orders on their first day by giving away free leggings. See how they achieved it through word-of-mouth referral marketing.

The Nike Colin Kaepernick ad and Donald Trump's campaign had some key features in common that ultimately benefitted them in the end.

It's easy to offer digital products on your Shopify store. We show you how, with 9 examples of stores already selling them!

Animal style, we delve into In-N-Out marketing strategy, the secret of the Secret Menu and what makes the brand an underground cult classic everybody loves.

Want more traffic? Conversions? Better stats? Get started growth hacking your eCommerce store with our list of 30 powerful tools.

We take a look at Oola Tea's Marketing Strategy to see how they tantalise their customer's taste buds and online experience to grow their business.

If you run a restaurant, food eCommerce or F&B subscription box, you'll want an effective referral program. We show you how in this blog.

Growing your sales will always be a concern when you run an e-commerce store. We look at ways you can improve your WooCommerce Marketing to boost sales.

Lessons we learnt from ThreadBeast on how to stand out in the competitive US apparel market though social media, branding and referrals.

How Juicy Couture beacame a successful millennial brand through marketing that adapted the style and attitude of young girls from around the world.

We take a look at Audi's Marketing Strategy to analyse how they achieved their longevity as a luxury brand through clever creatives.

Gillette products are used by 750 million men from around the world. How does it dominate the world’s market for razors? Read on to find out!

How did Longchamp crack the Chinese market? Through adaptive marketing. We elaborate more within this piece. Take a look!

How does Moschino keep grabbing the world’s attention? In part, through marketing campaigns that break gender stereotypes and improves consumer experiences.

How did Invision stand out from the wide array of tools available for designers and developers? We take a look at the Invision marketing strategy.

Find out how Heineken became one of the most well-known beer brands in the world through creative marketing campaigns that resonate with its consumers.

Singapore Airlines was named “The Best Airline in the World” for 22 years. Winning the world by Travel + Leisure’s World’s Best Awards. How? Check it out.

As of 2018, Patagonia is worth $1 billion! This is a surprise given that the brand promotes anti-consumerism, environmental causes, and fair trade.

These 12 Shopify retailers have two things in common- they're really successful, and use marketing tactics that were unavailable just a few years ago.

How did Twitch become the most popular game-streaming service in such a short amount of time? It created the perfect game-streaming service for millennials.

Fashion designer Kate Spade launched her own line of handbags in 1993. Since then, the company has successfully created retail outlets around the world.

Want a new and exciting way to interact with your customers to increase engagement and conversions? There are plenty of ways to do this. Check them out.

If you've played freemium games before, you'd know how addictive they are. They are a very successful marketing strategy. How? See all the details here.

It’s easy to think that South Park is just a cartoon filled with nothing but toilet humor, profanities, and over-the-top violence. Not so, see why here.

Inaki, Pablo, Alejandro, and David grew Hawkers Sunglasses from zero to hero. Check out their incredible journey here. We promise you'll learn a heap!

Calvin Klein has conquered the world of fashion. How did Calvin Klein achieve fame and fortune? We have all the details here for you. Check it out.

How has Ralph Lauren stayed on top of the fast-paced fashion industry? In part, through leveraging new technology in its marketing campaigns. Take a look.

HP has become one of the most recognizable tech brands in the world. They did this with the help of some brilliantly created content. How? Check it out.

How does Coach’s billion-dollar empire maintain its status? In part, through new and innovative marketing strategies. Take a look at how they do it.

We look at Pornhub marketing to find out how with the right strategies & disregard for convention, word-of-mouth and porn can make for a happy twosome. SFW!

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top?

How has Rolex maintained its place at the top, for more than a hundred years? In part, by highlighting its history and posting premium content. Take a look.

How Halo 5’s advertisements smashed into the Top 1% of all iTunes tracks  14 years after Halo first debuted. Check out how the team has managed it here.

We take a look at some examples of how some businesses use YouTube to hit their marketing goals with strategies you could adopt to grow your sales.

How did Pepsi become a mainstay in celebrations and dining tables? In part, through marketing strategies that blended technology and advertising.

How did Colgate become the most famous product in the oral care industry? Through digital marketing strategies. Take a look at these strategies here.

See how Burberry does their marketing and learn from them.

Often referred to as the wild child that combines Twitter, YouTube, and Wordpress, let's take a look at how Tumblr grew since its infant years.

What makes a website a social behemoth? For two Facebook alum, social proof, word-of-mouth and valuable answers were behind Quora's marketing success.

How does Dior continue its rise to the top? In part, through clever marketing strategies focused on social engagement and content. Check it out right here.

How did Prada achieve such stratospheric revenue? In part, through innovative strategies that cater to its digitally-savvy consumers.

Missguided has conquered the world of fashion. How did they become such a famous fast fashion brand? We explore this here, take a look.

M&M has seen plenty of changes over more than half a century, but somehow still remains relevant and ever-present. Just how does M&Ms do it? Take a look.

Luxy Hair started out by buying $20,000 worth of hair extensions on Alibaba. How do they do their marketing? Check out all the details right here.

Budweiser is without a doubt America's best beer brand. The thing is this, how do they do it? We detail all you need to know here. Check it out.

Brian Spaly and Andy Dunn detected a demand for better-fitting men’s pants. So, how did they do it? We have all you need to know here.

Ever wondered what marketing strategies 3M uses to stay ahead of the crowd? Well, they have a killer marketing campaign. Check it out!

Five years ago, you might not have heard of Huawei. Fast forward to today, the company is considered a giant in the mobile industry. How? Take a look.

How does Gucci stay on top? In part through marketing strategies that focus on creating an immersive eCommerce experience. Check it out.

According to Forbes, Hermes is worth more than $36.4 billion. And last 2016, the brand's revenue was an astounding $5.2 billion! How? Take a look.

Let's find out how high-protein, low-calorie ice cream became one of the most popular foods in recent times! Check it out right here.

As of 2019, Starbucks has opened more than 30,626 outlets across the globe. How have they achieved this? We have all the details here for you.

In his first year of business, Louboutin sold 200 pairs of shoes. In 2012, he sold 700,000. How did he get to such scale and influence? Check it out here.

The sports fashion industry is a seriously tough gig! How can you use Addidas as an example to break into saturated markets such as this? Take a look.

With only 2% of revenue spent on advertising, Chipotle has found ways to build great word-of-mouth for the brand to stay tip-of-tongue.

How does Zara maintain such financial success and popularity without spending big on marketing and advertising? Take a look.

From Lego's humble beginnings, it has now ballooned into an empire that employs thousands and drives more than $35.8 billion Krone ($5.14m USD) each year.

How did ASOS do it, how did they build such a popular and successful brand? Well, they used brilliant marketing strategies. Check out what they used here.

Here's a comprehensive list of over 100+ different messages used by REAL customers when referring an ecommerce product to their friends on Twitter.

Building a $100,000 eCommerce cringe-inducing MS Paint mockup side-hustle to a 1 million dollar company. Check out how I plan to do it here.

Toyota is the world’s largest automobile maker , and an industry trailblazer. Founded in 1937 in Japan , the MNC now produces automobiles un…

Deliveroo’s range of choices, reliability, and ease of use made it one of the top food delivery apps on Earth. How did they achieve this? Check it out.

Sony’s businesses stretch across several sectors, including consumer electronics, motion pictures, music, and even financial services. Take a look.

Unlike many other multi-national corporations, McDonald’s relies heavily on the franchise model. So why are they so successful? Take a look.

Ever wondered how your brand can break into highly competitive markets? It's certainly not impossible, check out how A24 busted into the film market.

The people at Seatgeek know just how you feel when you miss out on a show because tickets were sold out or that you couldn’t stay awake to snatch ‘em up.

Today, Middle-Eastern airlines, from Etihad Airways to Emirates Airlines, dominate the sky. Why? We have all the details right here for you. Take a look.

The beauty industry is volatile, competitive, and mercilessly transient. It sees the quick births and sudden deaths of new brands and products regularly.

After a salmonella scandal, Cadbury turned public perception around with Twitter memes, Amitabh Bachchan and a drumming gorilla. Read on to find out how.

As the luxury market begins its foray into social media and online marketing, how has Tiffany & Co. maintained its high standards in service and product?

As if a glutton for punishment, in the 1970s, Vans began to market its shoes to skateboarders, the cultural lepers of sun-kissed California.

Ever wondered how Dr. Dre's Beats made their rise to the top of the very competitive headphone market? If so, check out all their marketing secrets here.

In a span of just four years, Instagram's user base has boomed from 1 to 300 million. How did the team achieve this massive feat? Take a look.

Gone are the days when we’d get mocked for meeting people online, or when online dating was solely the domain of trolls, catfishers, and misogynists.

Johnnie Walker maintains a robust presence in more than 180 markets globally. How? Through smart marketing, of course. Check it out here.

How did Japanese whiskey make its way into European markets, even clinching the title of the world’s best whiskey in 2015? See their journey here.

Canon is most renowned for its digital SLR cameras. But the company has also built a killer social media marketing campaign. See how they did it here.

Tesco is a famous UK supermarket chain that currently operates in 11 different countries, becoming one of the world's largest retailers. How? Check it out.

Love them or hate them, Harley Davidson is one of the most evocative brands in the world. How did they manage this? Check out all the details here.

The Chief Marketing Officer Council Report suggests that social media and WOM had a rising impact on car sales. Mercedes Benz is no exception to this trend.

People generally don’t purchase cars once a year, it's often a 5-10 year affair. How, then, is the automotive word-of-mouth model sell cars? Take a look.

Everyone remembers Ellen Degeneres’ famous Oscar selfie, it's still the most retweeted tweet of all time. See how Samsung leveraged it to their advantage.

How did Marvel's Agents of S.H.I.E.L.D get 12 million views?! By employing widely successful marketing strategies. Want to know what they did? Click here!

“Maybe it’s Maybelline” is an iconic tagline for Maybelline. Its catchy jingle was everywhere, cementing the brand in the minds of a generation.

The Scoot team are champions at marketing, having won one of the most prestigious awards in Singapore’s advertising industry, the “Marketer of the Year”.

Founded in 2012 by Hyungseok Dino Ha, Memebox has steadily ramped up its efforts to bring Korean beauty products to the masses. See how right here.

Zappos is a massive online clothes and shoe retailer that started as a small online store in 1999. In 2009, it was acquired by Amazon for US$928M.

In its first year, Herschel sold a remarkable 8,000 backpacks. 8 years later, Herschel has become a globally recognized brand. How? Take a look.

Capitalising on the age of individual driven pursuits to increase social mobility, Skillshare offers everyone a chance to teach or learn a brand new skill.

How did Hamdi Ulukaya go from zero to one billion dollars in five years? Take a look as we detail his journey here for you to emulate.

We get served with tonnes of content and ads. As result-oriented marketers, we worry primarily about things like search and SEO. We explore more here.

TWG has gained a following from tea-drinkers all over the world, especially the high-spending class who love to indulge. How? Take a look.

Since launching via Kickstarter in 2013, THINX has been steadily growing in reach. Let’s see how word-of-mouth has been instrumental in the success.

Established in 2002, when blogging was in its infancy, Tremor is a word-of-mouth firm directly established by P&G specifically to engage in WOM services.

In 2015, the Adidas Yeezy Boosts won the FNAA “Shoe of the Year Award”, a nod towards the success of the Kanye West and Adidas Originals collaboration.

Charles & Keith is a fast-fashion retailer that has achieved much international success. How did they do it? We have all the details here. Check it out.

Since its founding in New York in 2006, Soulcycle has taken the world by storm, attracting novel fitness enthusiasts around the world through word-of-mouth.

Victoria’s Secret dominates 35% of the lingerie market. Young women happily splurge on their Victoria’s Secret lingerie. How? Take a look.

Deadpool broke the superhero movie genre’s mold... and as a result, broke box office records. How did their marketing team do it? Take a look here.

Which is the best gaming mouse in the world? According to PC Gamer and TechRadar, it's the Razer Deathadder Elite. How did they do it?

Neko Atsume has been such a huge phenomenon it's secured 5.5 million downloads in. Now the number of downloads is now estimated to be closer to 10 million.

With a single, powerful, campaign, Dettol managed to reach 46% of their target audience and increase sales by 86%. How? We have all the details.

Successfully raising 50 thousand dollars on Kickstarter for the game development and eventually sold 500,000 copies on Steam just 3 months after its launch.

Who would have thought that a game involving slicing up fruits would become one of the most popular downloads among the mobile gaming community? See why.

In just 5 short years, upstart device manufacturer Xiaomi has overtaken Apple to become China’s number one smartphone vendor. Why? Take a look.

Since 2005, HYPEBEAST has achieved a steady stream of over 3 million visitors, generating 28 million monthly page views and 1.7 million. How? Take a look.

BuzzFeed is huge, right? But, how did they do it? Well, we cover all the details here for you to learn from. Check it out!

With over 4.2M Facebook Likes and 1M Instagram followers, it’s no surprise that The North Face is on the mind of a newly-inspired outdoor enthusiast.

Kung Fury was released for free on YouTube earlier this year by Laser Unicorns, and it has currently raked in well over 20 million views. How? Take a look.

Moleskin is coveted and beloved by designers, architects, writers, artists, and travelers around the globe. Making them the world's favorite notebook.

Chanel is a high fashion powerhouse that specializes in ready-to-wear clothes, luxury goods, and fashion accessories. How did they do it? Check it out.

Learn from Dove's marketing strategy that grew their brand worth to $200 million in the 90's and estimated to be nearly $4 billion dollars today.

The future of media is in streaming. And one of the companies responsible for this paradigm shift is Spotify. Why? We have all the details here for you.

Have you ever caught yourself wondering why Mashable is so popular? This is exactly what we explore here. Click here, Mashable has lots to share on success.

If you know your makeup, chances are you’ve heard about Melt Cosmetics. Check out how they gained 1.6M Instagram followers through word of mouth.

These days the word Uber has taken on a different meaning in the global vernacular, referring to the rideshare service taking the world by storm.

How did an app that barely did any marketing acquire over 900M users and get Facebook to purchase them for 19 billion dollars? Check it out.

By now, a growing group of people from over 30 countries know of Nando’s. How did the company achieve this? We have all the details for you here.

Etsy has managed to adapt to build a peer-to-peer eCommerce website worth $195.6 million since its launch in 2005. How? Take a look-see.

The official Zumba site states that Zumba has spread to 180 countries, 15 million people, and over 200,000 locations! Crazy right?! Check it out.

Hello Kitty, produced by the Japanese company Sanrio was the quintessential emblem of cute in Japanese popular culture. How? Take a look.

How did Coachella use word-of-mouth to rise up and become the most acclaimed pop music festival in the US? Check out their marketing strategies here.

To earn word-of-mouth, you need to make a Wow product. Literally a product that makes people go "Wow." Something truly remarkable. How? Take a look.

Pinterest is a tech company that doesn’t want to keep you online. Instead, it wants to inspire you to go offline and do the things you love.

Snapchat took a simple, contrarian premise and grew into a social media giant with over 100,000,000 daily active users. How? We have all the details here.

In just two years, dating app Tinder had acquired 50 million users, each of them logging into the app an average 11 times a day. How? Take a look.

Fitbit went from almost going out of business 7 times to having sales of $745.3 million in 5 years. Learn all about it right here.

Here we decipher the word-of-mouth marketing strategy that gave rise to the unlikely legend that is the Coolest Cooler. Check it out!

How did CrossFit become a worldwide craze that took over the word? Great marketing. Check out how the founder of CrossFit achieved this right here.

TOMS Shoes has grown from selling shoes out of an apartment to a $300m+ company in just 9 years, giving away over 45 million pairs of shoes to charity.

Through the combination of an innovative product and solid marketing, Pebble has sold over a million smartwatches with a minuscule advertising budget.

Today, GoPro is synonymous with "action cameras", an amazing feat. Follow their journey here and see what you can learn from their marketing strategies.

How did Black Milk grew to such a scale, where they're now revered like a cult? We have all the details here. Check it out.

In 2012, Lululemon was reported to have the third most productive retail stores in the US, only behind Apple and Tiffany & Co. How? Take a look here.

Founded in 1996 by former football player Kevin Plank, Under Armour has been the embodiment of willpower, strength, and drive. How? Take a look.

Threadless is based on the idea of a community where designers could submit designs, get paid, gain recognition, and wear the coolest T-shirts.

Have you ever wondered how Google got to where they were today, a 350-billion-dollar company? See their journey so far here.

Word-Of-Mouth is immensely powerful. In fact, it's the BEST marketing tool you have. Why? Check out our infographic here to find out.

Read this short case study about how Leesa uses an automated referral program to boost sales and get word-of-mouth referrals.

Make your brand messages viral with the 6 STEPPS from Jonah Berger's Contagious, including 75 real-life marketing examples to learn from.

Make your brand ideas so sticky no one will ever forget them with Made to Stick principles, including over 90 real-life marketing examples to learn from.

Warby Parker today is a behemoth among ecommerce brands. Their head of online experience Tim Riley shares how they got there, with content and branding.

The key to making your brand message memorable is to surprise them. Here are 18 examples of Made to Stick's Unexpectedness principle used in marketing.

How do you make your ecommerce business idea more memorable and sticky? Here are 23 examples of Simplicity used in marketing, as described in Made To Stick.

Here are some ways you can utilize the Authority principle in your marketing, with examples of successful companies that have done it.

What are the most effective tactics to encourage word-of-mouth referrals? We answer this question and many more like it here.

How do fashion ecommerce brands acquire customers, do their marketing? Here are 7 stories from successful brands worth learning from.

How exactly do videos become viral? And how can you create content that will be shared by thousands, or even millions? Jonah Berger has the answers.

You've surely heard about how Word-Of-Mouth is a big deal. But perhaps it's a bigger deal than you first thought. Why? Take a look.

Want to craft headlines that sell? We've put together a list of all our favourite David Ogilvy headlines in one place for you!

You have a good product team, marketing team, and sales team. Your sales figures are okay, but they aren't spectacular. Why's that? Take a look at why here.

The print catalog has not only survived but is experiencing a revival. Online retailers have begun printing catalogs or launching offline campaigns.

In 2013 alone over half a billion mobile devices were added to the fray. Take advantage of this by creating a mobile-friendly eCommerce store.

The grandfather of incremental/clicker games, how Cooke Clicker got the world clicking, tapping, and watching numbers go up - for fun.

A referral is when a consumer recommends something, typically a brand, service, or product, to someone else. Want to know more? Clicker here.

If you've been reading our blog, you may have noticed that we've been spending quite a bit of time defining things. To clear things up, check this post out.

How can you make tissue interesting? By putting it in contact with one of the most destructive forces of nature imaginable: children.

There are hundreds of thousands of ecommerce stores out there- are they ALL in competition with one another? Of course not. So here's a proposal!

What is marketing, anyway? Well, there isn't a single marketing definition. Here is a comprehensive breakdown of everything marketing entails.

Charles Atlas was at the heart of one of the greatest marketing campaigns of all time, with one of the most memorable stories ever. Lessons?

If a white girl went to Starbucks, and she didn't Instagram it, was she really there? We examine the stereotype, and identify some branding lessons.

Converse has the conviction to define themselves by what they're not. They've got a finger on the pulse of their market. And a really nice Facebook photo.