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Did you know you can offer digital products from your Shopify Store?
It's true. With a few easy steps and an app, you can now sell digital products on Shopify - and we'll even show you 9 examples of successful Shopify stores selling digital products.
- How to Sell Digital Products (on Shopify)
- 9 Fantastic Shopify Store offering Digital Products
- (Bonus) Best Resources for Selling More Digital Products
How to Sell Digital Products?
There are a variety of digital products available, including:
- Online Courses: A popular new business model, especially if you have a specific skillset or expertise in a niche
- Consumable Content: These include eBooks, podcasts, videos and content that can be consumed for entertainment or enrichment
- Usable Content: These include content that can be re-used for business purposes including datasets, web elements and photography like stock images.
- Apps and Software: These include mobile apps and full-fledged programs.
For each class or type of digital products, there are various marketplaces available including stock image exchanges and app listings. However, you can choose to bring it all inhouse and set up a store on Shopify yourself.
By selling your digital products on your own Shopify store, you have greater control over the shopping experience and prices; and if you offer both physical and digital products, both can be sold within the same store.
For this, you'll need to add an app from the Shopify App Store. You can search for the Digital Products tag, or look under the Orders and Shipping Categories:
You can choose from the available apps in the App Store, under Orders and Shipping / Digital Products
Shopify offers their own Digital Downloads app to manage the sales of digital products, but third-party apps are also available. The Shopify Help Centre also offers a comprehensive overview of key issues and specific details to consider.
For all the details, head to the Shopify Help Centre article on digital products
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9 Futuristic Shopify Stores offering Digital Products
Here are 9 fantastic, futuristic stores offering digital products via Shopify.
#1 Into the Great Divide: Digital Album
Music artist Into The Great Divide offers merchandise like T-shirts and vinyls alongside a digital download of their album - all in the same store!
#2 Bondi Balance: Summer Bundle with eBooks and exercise gear
Popular fitness brand Bondi Balance offers branded fitness equipment, as well as a bundle including exclusive workout ebooks to help you get shredded for summer.
#3 Life is Messy and Brilliant: Planning online and offline
Jennifer of Life is Messy and Brilliant blogs about creativity and bullet journalling, and offers both digital and physical products for the creative planner.
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#4 PeachCréme: Creative Services and Branding Designs
PeachCréme is a small creative studio and printing company that offers physical prints as well as a logo and branding design service - you can download the logo and business card design directly!
#5 Materia Collective: Digital Sheet Music
In addition to offering musical albums and branded merch, Materia Collective offers downloads for digital sheet music for dedicated fans.
#6 Relaxing White Noise: 10-hour long white noise tracks
Relaxing White Noise has a popular YouTube channel with various white noise tracks for focus, relaxation and sleep, with digital downloads of tracks for listeners on the go.
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#7 Gauge Girl Training: Digital Training, Guides and Plans
On Gauge Girl Training's shop, you can purchase online training sessions on top of ebooks and meal planning guides - as well as training apparel and gears.
#8 The Luxe Lens: Photoshop and Lightroom Presets and Courses
The Luxe Lens has a full-digital store, offering tools and templates for photographers using Photoshop and Lightroom, as well as online courses.
#9 Wintercroft: Summer Bundle with eBooks and exercise gear
Wintercroft offers digital downloads of papercraft templates, which you can print out and assemble into masks.
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Bonus: Best Resources for Selling More Digital Products
As always, our Ultimate Shopify Marketing Guide contains a host of resources, including:
The Best Shopify Apps to Increase Sales. A breakdown of all of the best Shopify apps to boost sales and improve customer retention. Some of our favorites are:
- Yotpo: Collect reviews, photos and Q&As for customer content marketing
- FOMO: Increase conversions through social proof by giving your site the atmosphere of a busy shopfront
- ReferralCandy: Incentivise your happy customers to refer their friends and make sharing sweeter
8 Easy Rules to Write Product Descriptions That Sell (With Examples) Even with digital products, there's a key to writing convincing product copy that gets your downloads selling like (digital) hotcakes.
101 digital products and The Ultimate List of Digital Product Ideas That Sell: Two extensive lists of digital products that can be sold online.
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Darren is a content/SEO writer and product marketer. He doubled search traffic for the blog and put ReferralCandy on the front page of the Shopify AppStore.
