Content Marketing

Looking for a word-of-mouth marketing guide? Our article discusses 7 best strategies you can implement today.

Storytelling is used in marketing to connect with customers on a deeper level. Here are our favorite storytelling examples, plus 4 storytelling techniques that you can use right now.

Evoke emotion with your marketing by checking out these incredibly powerful words that sell—sorted by emotion for easy reference.

Ever notice that the best brands also have the best slogans? Great marketing has that effect. Here are the stories of the 10 best marketing slogans ever.

Do ecommerce and DTC brands need blogs? Sure they do, here's a step-by-step guide to get started!

Find out why your DTC website needs a blog, and find inspiration from brands who’ve nailed their content.

Our SEO checklist for Black Friday Cyber Monday Sales features actionable steps and content templates for your eCommerce site

People share things with practical value because they're useful. Here are 21 examples of companies that provided their customers with real practical value.

If you want to reduce your cost of acquisition, here are other customer acquisition channels to complement your ads strategy.

User generated content is the easiest way to build brand loyalty and brand awareness at the same time. Here's how to use it and when to share it.

9 brands that are successfully growing their sales with social media. Plus, what you can learn from them to achieve similar results. Check it out.

Content marketing encompasses all digital platforms and media types. As a small business owner, these are the content marketing statistics that you must know.

Stories and narratives are a great way to pass on information through WOM. Here are 12 examples of brands using narratives to share their brand messages!

Topics that are top-of-mind often get talked about and shared the most. Here are 13 examples of how brands use triggers to make us talk about them!

24 Juicy Tips from eCommerce content marketing experts to help you get the most value out of your content for your eCommerce brand.

Drive sales and traffic to your Shopify store by building backlinks - here are 4 simple ways ranked by time and SEO impact!

While word of mouth is proven to help businesses grow sales, you might not realize how this online chatter can help you rank higher in organic search.

We identified 13 email marketing mistakes made by content marketers - and what you can do start getting great results from your emails.

Purple's distinctive color, their eye-catching visuals, and the insane amounts of engagement they get with their ads are killing it? Why? Take a look here.

LinkedIn has become a serious marketing tool and your profile or post going viral can seriously help your brand and career. How? Take a look.

Storytelling can make a brand more personal, more human, more memorable. This is how you can make compelling stories for your business.

What do the friends of your advocates see when they click on a referral link? Here are 30+ real-life examples of Friend Landing Pages around the web!

We had a chat with VideoBlocks to find out how they've grown their business and how they have used ReferralCandy to successfully attract new sales.

Make your brand ideas so sticky no one will ever forget them with Made to Stick principles, including over 90 real-life marketing examples to learn from.

According to 'Made To Stick', there are 4 ways to connect with a person's emotions. Here are 13 examples of marketing that does this effectively.

Part 4 of our Made To Stick series, this post lists 12 examples of Anti-Authorities, Details, Statistics, Testable Credentials and The Sinatra Test.

Creative anxiety sucks. It's painful, frustrating, tedious, and all-around miserable. Here's what helps us overcome ours. Check it out

Marketing your product? Smack your customers in the face with the visceral, sensory information they'll need to make sense of it in real life.

Doing content marketing with limited resources means having to prioritize and make tradeoffs. Here are some lessons we've learned, to save you some trouble.

Customize your website to attract your targeted audience and grow your sales. We've identified 5 types of ecommerce shoppers out there.

You proudly launch your store, and... there's a small trickle of customers. How do you get more? We have all the answers here for you. Take a look.

Companies have moved beyond collecting donations, to create long term, comprehensive solutions for disadvantaged communities. Why? Take a look.

How exactly do videos become viral? And how can you create content that will be shared by thousands, or even millions? Jonah Berger has the answers.

Google "Why are people annoying on social media", and you're confronted with lists of examples, but no actual explanation. This is what we get.

Storytelling can be an extremely powerful marketing tool. Do you want to learn how you can use storytelling to help marketing your brand? Take a look here.