In this article
One of the most popular posts we've ever written is "An Epic List Of 47 Referral Programs". It's been quoted and linked hundreds of times. But that post doesn't give the full picture of what referral programs really look like.
Referral programs have multiple parts. In the epic list earlier, we showed you mostly the calls to action or the referral signup page.
One of the most parts of a referral program is the Friend Landing Page.
The Friend Landing Page is the page that your Advocates' friends are taken to once they click on a referral link.
It's important to get this page right – you want it to entice the friends of your Advocates to click through and then shop at your store.
In particular, you want to...
- Have a strong header image that really sells your brand or product
- Communicate the offer clearly and succinctly
- Make the discount code clearly visible
(Note: All discount coupons have been modified.)
1. GREATS' Friend Landing Page:
I love the use of the shoebox image – it instantly reminds me of the nice feeling of having already bought a brand new pair of shoes and having them ready to go.
> Learn more about GREATS and their referral program.
2. Dappertime's Friend Landing Page:
> Learn more about DapperTime and their referral program.
3. Curlkit's Friend Landing Page:
Simple and effective.
4. Grenco's Friend Landing Page:
Bold white on black.
5. Driftaway Coffee's Friend Landing Page:
Nice use of social proof ("your friend loves us, so will you") and 'As Seen On' to convey authority.
6. Finn + Emma's Friend Landing Page:
I love the amount of effort that Finn+Emma put into coming up with a custom image for their referral program. Their attention to detail really shows.
7. Lizzy James's Friend Landing Page:
8. Flat Tummy Tea's Friend Landing Page:
Strong use of a 'hero image' with a very strong call to action, and it's very consistent with the rest of their branding.
8. Mekamon's Friend Landing Page:
Mekamon sells next-generation gaming robots with AR functionality, and their hero image totally conveys that futuristic sci-fi vibe that its fans are into.
9. Tidal's Friend Landing Page
Powerful background image, clear call-to-action.
10. Bourbon & Boots's Friend Landing Page:
Bourbon & Boots really emphasizes the benefit to the friend of the advocate, and they have a stylish on-brand header image.
11. Drommabed's Friend Landing Page:
12. Short Par4's Friend Landing Page:
13. Lolli Couture's Friend Landing Page:
14. Brava Fabrics' Friend Landing Page:
15. Robo 3D's Friend Landing Page:
16. Naked Nutrition's Friend Landing Page:
17. xShear's Friend Landing Page:
18 .TomboyX's Friend Landing Page:
Bold, black-and-white, minimalist. Pretty powerful.
19. Barbell Apparel's Friend Landing Page:
20. Bullymax's Friend Landing Page:
A fun picture of two dogs, and a straightforward offer of $7 off any product.
21. Juniper & Salt's Friend Landing Page:
Really nice use of the 'hero image' to communicate the quality of the product – wooden kitchen supplies.
22. Tuner Crate's Friend Landing Page:
23. Ejuices' Friend Landing Page:
Very bold, with lots of copy.
24. Make My Day's Friend Landing Page:
25. Del Sol's Friend Landing Page:
26. Concealment Express's Friend Landing Page:
27. Stickman Vinyl's Friend Landing Page:
28. Click & Grow's Friend Landing Page:
29. Woven Pear's Friend Landing Page:
30. Pangea Organic's Friend Landing Page:
31. Popsockets' Friend Landing Page:
32. Armed With Truth's Friend Landing Page:
33. Recliner's Friend Landing Page:
Keeping things simple!
34. LIFX's Friend Landing Page:
Lighthearted and memorable.
Share this article on
Visa is ReferralCandy's former Blog Editor [2013–2018]. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's mildly Internet-famous for his elaborate Twitter threads. He hopes to enjoy a glass of scotch onboard a commercial space flight someday.
