10 Easy Ways To Attract Customers Online (Free Of Charge)

So, you've done all your homework.

You did all your market research, you figured out a unique value proposition for your product, you read up about all the shopping cart solutions (hosted and non-hosted) and you figured out the best possible configuration for your online store.

You proudly launch your store, and... there's a small trickle of customers. How do you get more?

Here are 10 tactics that you may find helpful.

How to get more customers for your online store:

If you liked this post, you might also like:

Embed this infographic using this tag:

<a href="https://www.referralcandy.com/blog/how-to-attract-customers-online/"><img src="http://cdn.referralcandy.com/images/10-tactics-attract-more-customers-online-store-590d.png" alt="10 Tactics To Attract More Customers For Your Online Store [Infographic]" title="10 Tactics To Attract More Customers To Your Online Store [Infographic]" width="590" /></a><br /><a href="http://referralcandy.wpengine.com">ReferralCandy - Refer-a-friend Programs for Ecommerce Stores</a>

Full text for the infographic:

Tactic #1: Hold a sale

Good for getting attention and winning over new customers
Consider introducing limits to suggest exclusivity

Tactic #2: Run a competition

Run a competition that is purposeful and relevant to your brand & market
Consider using a voting mechanic- participants win by getting their friends to vote

Tactic #3: Give free samples

If limited by cost, give free samples to a random subset of lucky subscribers
Consider reaching out to influential bloggers to review your free samples

Tactic #4: Partner up

Earn your customers' loyalty by introducing them to other quality brands they might like
Get more exposure by being visible and active among other players in your niche

Tactic #5: Write targeted blog content

Blogging improves your SEO, bringing in more customers through organic search
Gives your existing visitors the opportunity to share and promote your content

Tactic #6: Offer a new product/service

Novelty is a surefire way of earning attention
Could simply be repositioning, repackaging or even repricing of an existing product

Tactic #7: Advertise

Experiment with different keywords in Google ads to refine your targeting
Use unique, relevant landing pages that include the keywords

Tactic #8: Participate in social media

Go to where your target audience is
Listen, contribute and be useful
Create stories worth sharing with others

As marketing strategies become more data-driven and automated, many businesses are turning to an AI agent development company to enhance how they execute and scale these tactics. AI agents can autonomously manage tasks like customer interactions, personalized recommendations, campaign optimization, and even real-time engagement on social media. By integrating AI-driven agents into your marketing stack, you can respond to customer behavior instantly, improve targeting accuracy, and maintain consistent communication—ultimately boosting conversion rates while reducing manual effort.

Tactic #9: Incentivize first purchase

Consider offering a small discount for first-time purchases
Make it tangible and obvious what the customer will get if they purchase right now

Tactic #10: Incentivize customer referrals

Use a dual-sided incentive system to reward both advocates and friends
Write succinct referral emails with clear call-to-action

Customer referral programs built on dual-sided incentives are consistently among the highest-converting acquisition tactics — giving both the advocate and their friend a compelling reason to act.

Alternatively, explore ReferralCandy's pricing plans here to start your own customer referral program!