10 Easy Ways To Attract Customers Online (Free Of Charge)

So, you've done all your homework.

You did all your market research, you figured out a unique value proposition for your product, you read up about all the shopping cart solutions (hosted and non-hosted) and you figured out the best possible configuration for your online store.

You proudly launch your store, and... there's a small trickle of customers. How do you get more?

Here are 10 tactics that you may find helpful.

How to get more customers for your online store:

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Tactic #1: Hold a sale

• Good for getting attention and winning over new customers
• Consider introducing limits to suggest exclusivity

Tactic #2: Run a competition

• Run a competition that is purposeful and relevant to your brand & market
• Consider using a voting mechanic- participants win by getting their friends to vote

Tactic #3: Give free samples

• If limited by cost, give free samples to a random subset of lucky subscribers
• Consider reaching out to influential bloggers to review your free samples

Tactic #4: Partner up

• Earn your customers' loyalty by introducing them to other quality brands they might like
• Get more exposure by being visible and active among other players in your niche

Tactic #5: Write targeted blog content

• Blogging improves your SEO, bringing in more customers through organic search
• Gives your existing visitors the opportunity to share and promote your content

Read next: 24 expert tips from eCommerce content marketing pros

Tactic #6: Offer a new product/service

• Novelty is a surefire way of earning attention
• Could simply be repositioning, repackaging or even repricing of an existing product

Tactic #7: Advertise

• Experiment with different keywords in Google ads to refine your targeting
• Use unique, relevant landing pages that include the keywords

Tactic #8: Participate in social media

• Go to where your target audience is
• Listen, contribute and be useful
• Create stories worth sharing with others

Tactic #9: Incentivize first purchase

• Consider offering a small discount for first-time purchases
• Make it tangible and obvious what the customer will get if they purchase right now

Tactic #10: Incentivize customer referrals

• Use a dual-sided incentive system to reward both advocates and friends
• Write succinct referral emails with clear call-to-action

Read next: Examples of Referral Programs Using ReferralCandy