increase sales

Ecommerce discount strategy guide to drive conversion without wrecking margin, with promo rules, guardrails, and offer ideas by goal.

Looking for a word-of-mouth marketing guide? Our article discusses 7 best strategies you can implement today.

Learn what customer lifetime value is, how to calculate CLTV with the right formula, and actionable strategies to improve it for your ecommerce brand.

Discover 10 proven strategies to increase average order value in Shopify, from upselling and bundling to smart referral tactics.

When is the right time to prepare for Black Friday and what strategies work? This article answers both of those questions and more.

Learn from the best: 10 amazing ecommerce business examples and their secret formula for success, including ASOS, TOMs and Warby Parker.

Follow these tips to improve the quality of your website usability. Customers will love you for it, and you'll enjoy increased sales!

The subscription based business model is the best way to reduce acquisition cost and increase customer retention. Here is everything you need to know about subscription services.

Our latest Klaviyo integration for ReferralCandy allows you to send post-purchase events. Click to read more and see a sample implementation.

Our list of the best eCommerce case studies includes success stories from Kickstarter, new online businesses started from scratch, and 63 examples!

ReferralCandy for Mailchimp, allowing users to find Connect Apps item on the menu. Exciting stuff. Want to know more? Take a look here.

Want to know how to rank higher on Amazon? We break down the A9 algorithm and how to use backend keywords in our guide to Amazon SEO.

There is still plenty of profit to be made after Christmas. Run some of these after Christmas sales to maximize your profits.

Find out which Shopify hacks you've been missing out on, and drive compounding growth (and sales!) for your Shopify store.

Facebook Advertising is one of the most powerful marketing instruments currently available on the market - and here are 10 ways to make them work better.

Niche markets are a great place to start selling online. Here's a checklist for identifying eCommerce niches for Shopify store success.

Want to learn how to grow a successful ecommerce business? Listen to the pros as they share their strategies and learnings in the best ecommerce podcasts.

There are over 6 billion active social accounts. It’s evident that social media has become a vital part of our modern lifestyle. Why? Take a look.

Get more sales by testing the strategies from this list of e-commerce best practices for your online store. How? Take a look here, we have all the details.

So how can you draw attention to your eCommerce shop and make it stand out in the crowd? Here are some top tips for you to get started.

Luxy Hair started out by buying $20,000 worth of hair extensions on Alibaba. How do they do their marketing? Check out all the details right here.

Elina's been a writer for both print and online publications, an on-air personality, the author of over 20 books, an entrepreneur, and a consultant.

Email can seem old-fashioned these days, but it's still one of the most powerful marketing channels available to ecommerce retailers. Why? Check it out.

So you're thinking of starting an eCommerce business or looking for new ideas for your existing one. Well, you're in the right place. Take a look-see.

When we talk to retailers, we keep hearing that Facebook is one of the most important marketing channels that they have to work with. Why? Take a look!

Happy customers spend more, they tell their friends, and they leave glowing reviews. Proof that you're doing something right. So how do you do it better?

Building a $100,000 eCommerce cringe-inducing MS Paint mockup side-hustle to a 1 million dollar company. Check out how I plan to do it here.

This is the story of how my partner Desmond and I created a six-figure eCommerce store entirely in our spare time while working full-time jobs. Check it.

Popups are not something unfamiliar to online buyers when shopping in eCommerce stores. But that doesn't mean they don't work! See why you should use them.

How do fashion ecommerce brands acquire customers, do their marketing? Here are 7 stories from successful brands worth learning from.

How exactly do videos become viral? And how can you create content that will be shared by thousands, or even millions? Jonah Berger has the answers.