Influencer Marketing

You've found influencers who genuinely like your product. They're posting about it. Sales are — probably — happening. But probably is the problem. Without pr...

Affiliate marketing spending in the U.S. is projected to reach $12 billion by the end of 2025, according to Statista. Shopify merchants want a piece of that ...

This handy guide explains what to consider when planning your budget for influencer marketing. Read how to maximize your influencer marketing impact today!

Influencer program management is the systematic approach to planning, executing, and optimizing partnerships with content creators who promote your products to their audiences.

Ready to build a data-driven influencer marketing program? Start by implementing the tracking infrastructure outlined in this article, establish your baseline metrics, and commit to continuous optimization based on performance data. Your future self—and your CFO—will thank you when you can definitively prove the value of every influencer dollar spent.

Discover the top 10 Shopify influencer marketing apps for 2025. Compare ReferralCandy, Shopify Collabs, UpPromote & more. Ratings, pricing & features included.

Craft affiliate onboarding emails that activate partners and boost revenue. Get ready-to-use templates and tips for Shopify merchants.

Looking to partner with a beauty influencer in 2026? Look no further than this list of the top 21 beauty influencers to work with.

You don't have to manually search for influencers yourself. Here are 11 influencer marketing tools to leverage for your next campaign.

Practical tips and examples to finding authentic and affordable influencers for your ecommerce brand. Read more.

Reaching out to influencers can be difficult and time-consuming. Here are some tips to help you get higher response rates from influencers!

We'll walk through five major signs that you’re ready to hop on your first influencer marketing campaign and cover three brands that have done an amazing job with their influencer campaigns.

Word-of-mouth marketing is the future for ecommerce and DTC brands. Here are four Shopify brands that have amazing WOM marketing channels.

We take a look at influencer marketing and show you how it can be used to boost your referral program and generate referral sales.

As with the constantly evolving beauty industry, here are 6 ways these big brands are keeping up and going beyond.

Having a proper brand guideline is key to having an efficient collaboration with influencers and affiliates. Here are 9 steps to help you along the way.

Sponsoring a post isn't the only way to work with influencers. Here are 7 other organic influencer collaboration ideas to try.

Looking for inspiration for your influencer marketing campaign? Here are examples from Hint Water, FIGS Scrubs, and other brands.

Our guide to figuring out which word-of-mouth marketing strategy is most relevant to your brand right now.

A simple guide for planning an influencer marketing campaign, from finding the right influencers to preparing a campaign brief.

If you want to reduce your cost of acquisition, here are other customer acquisition channels to complement your ads strategy.

Find influencers that will deliver real results for your business. We present five simple tests to identify influencers from the fakers and the bots.

Cosmetic brands and influencers, they both hold some serious marketing weight. Whack them both together and you've got a serious force to be reckoned with.