BigCommerce

Commerce platform integration

Referral and affiliate marketing for brands that run on BigCommerce

Turn the relationships around your BigCommerce store into a measurable acquisition channel. The BigCommerce app connects your store to ReferralCandy without a separate tracking-code project. ReferralCandy gives every advocate or affiliate a personal link, recognizes the purchases they influence, and keeps reward operations connected to real orders.

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A dedicated BigCommerce app connection for store purchase data.

Why connect BigCommerce

Make referral growth part of the BigCommerce customer journey.

Your commerce platform already holds the moments that make a referral program work: a completed purchase, a customer identity, an order value, and a relationship worth sharing. ReferralCandy connects those moments so your team can design the campaign and incentive while the integration carries purchase data into attribution and rewards.

01

Connect the store without rebuilding checkout

Install ReferralCandy as a BigCommerce app when you create your ReferralCandy account. The app connects the store so purchase data can reach the campaign. Once connected, ReferralCandy can receive the purchase information it needs to register customers and detect referred orders.

02

Run customer and partner programs together

Launch referral campaigns for existing customers and affiliate campaigns for creators or partners, each with its own audience, offer, and reward rules.

03

Keep rewards tied to qualified revenue

Personal referral links connect the introduction to the order. Reward conditions and review periods give your team control before a reward becomes due.

See it in your stack

Build the program around your customer journey.

Start with the integration you already run, then shape the campaign, reward, and message around the relationships your brand has earned.

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How it works

How ReferralCandy works with BigCommerce

The integration connects the order lifecycle in BigCommerce with the advocate lifecycle in ReferralCandy.

  1. 1

    Connect your BigCommerce store

    Install ReferralCandy as a BigCommerce app when you create your ReferralCandy account. The app connects the store so purchase data can reach the campaign.

  2. 2

    Create the campaign

    Choose referral or affiliate, define the target audience, and set the reward and friend offer that fit your economics.

  3. 3

    Give every participant a personal link

    Enrollment turns eligible contacts into advocates or affiliates and gives each person a link that can be shared across email, messaging, social, or a portal.

  4. 4

    Attribute the order and deliver the reward

    When a referred friend buys, the store connection sends the purchase to ReferralCandy for attribution, eligibility review, reporting, and reward delivery.

Commerce operations

A program your BigCommerce team can keep improving.

The store connection is the foundation. Above it, your growth team can change the audience, offer, creative, and campaign timing as the brand learns what motivates customers to share.

Connection

A store app, not a parallel order system

ReferralCandy installs as a BigCommerce app and uses the connected store’s purchase data for contact registration, referral attribution, and reward processing.

Experience

Keep the customer-facing journey on brand

Customize campaign emails, hosted pages, signup surfaces, sharing messages, colors, typography, and the referral subdomain.

Governance

Choose what counts as a successful referral

Set purchase thresholds, eligible orders, review timing, and reward conditions so the campaign follows the same commercial rules as the store.

Who it is for

BigCommerce brands that want a repeatable referral and affiliate channel.

Use this integration when the program needs to connect to real BigCommerce purchases and remain manageable by the team after launch.

  • Growth teams launching referrals on BigCommerce
  • Brands running referral and affiliate campaigns side by side
  • Teams that want attribution and rewards connected to store orders

Questions, answered

BigCommerce integration FAQ

Marketing overview first. When you are ready to configure the integration, the technical guide has the exact settings.

Does ReferralCandy integrate with BigCommerce?

Yes. Install ReferralCandy as a BigCommerce app when you create your ReferralCandy account. The app connects the store so purchase data can reach the campaign. The connection sends the purchase information ReferralCandy needs to register contacts, attribute referred orders, and manage rewards.

Can I run both referral and affiliate campaigns on BigCommerce?

Yes. ReferralCandy supports referral campaigns for customers and affiliate campaigns for creators or partners, with separate audiences and reward structures.

How are referred purchases attributed?

Each advocate or affiliate receives a personal referral link. When a friend follows it and completes an eligible BigCommerce purchase, ReferralCandy uses the store connection to record and attribute the order.

Can I review purchases before rewards are sent?

Yes. Use reward conditions and a review period to account for returns, cancellations, minimum purchase rules, or other eligibility requirements.

Can the referral experience match my BigCommerce store?

Yes. You can customize the campaign’s customer-facing emails, pages, widgets, sharing messages, colors, fonts, and referral subdomain.

Let your strongest relationships bring the next customer.

Connect BigCommerce to ReferralCandy and make referral and affiliate growth part of the stack your team already runs.

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