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Do You Need to Send a 1099 to Your Affiliates? Tax Rules for DTC Brands in 2026

Author
Raúl Galera
Date
2025-06-05
Do You Need to Send a 1099 to Your Affiliates? Tax Rules for DTC Brands in 2026

Quick answer: If you pay US-based affiliates more than $600 by ACH, wire, or check, you must issue a Form 1099-NEC—but PayPal or credit-card payouts are reported instead on Form 1099-K by the processor, so you file nothing. (Source: ReferralCandy Help)

Disclaimer: The information in this article is provided for general educational purposes only and does not constitute legal, tax, or accounting advice. Tax regulations change frequently, and their application can vary based on your specific circumstances. Always consult a qualified tax professional or legal advisor before acting on any information presented here.

Table of Contents

  1. Why 1099 Compliance Matters
  2. When a 1099-NEC Applies to Affiliates
  3. 1099-K vs 1099-NEC vs 1099-MISC
  4. Collecting W-9s & Tracking Payouts
  5. Automating Tax Forms Inside Your Stack
  6. Launch / Optimise Checklist
  7. FAQ
  8. Takeaways

Why 1099 Compliance Matters

Late or incorrect 1099s trigger IRS penalties of up to $310 per form and sour partner relationships. A clear process protects margin and keeps top affiliates happy. A clear process for partner recruitment and rewards is just as important as getting your tax obligations right — both are foundational to running a professional affiliate as well as referral program.

When a 1099-NEC Applies to Affiliates

1099-K vs 1099-NEC vs 1099-MISC

Rule of thumb: If a third-party settlement organisation moves the money, they file the 1099-K; if you push funds yourself, you file the 1099-NEC.

Collecting W-9s & Tracking Payouts

Automating Tax Forms Inside Your Stack

Tip: run a quarterly audit so January filing isn’t a scramble.

Launch / Optimize Checklist

FAQ

Do I need to issue a 1099-NEC if I paid an affiliate $700 through PayPal?

No. PayPal will issue a 1099-K when its own threshold is met.

Do corporate affiliates get a 1099?

Generally no. Payments to C-corps and S-corps are exempt unless you withhold backup tax.

What about influencers outside the US?

Not for 1099-NEC. Only the 1099-K threshold is phasing down (to $5 000 for 2024).

Penalty for missing the deadline?

$60–$310 per form, depending on lateness, plus potential state penalties.

Takeaways

Need more? Check our referral program template for ready-to-use wording.