In this article
While on a lookout for great-looking referral programs, we discovered The Clymb, which sells everything you'll need for your next outdoors adventure.
They have a referral program that's sleek, stylish, simple and compelling.
Two-Sided Referral Incentives
When a successful referral is made, Clymb rewards both parties.
The referrer (Alice) gets $15 credit towards her next purchase, while the referred friend (Bob) gets $15 off his first purchase.
The referral program has a minimum purchase amount of $50.
Sharing Refer-a-Friend Links:
Members browsing individual product pages can share them with friends by clicking the above button, which prompts to type in their friends' email addresses.
They also have a dedicated "Invite Friends" tab on their their account management page, which prompts them to share referral links via IM, email, Facebook and/or Twitter:
Referral Emails
When a new member signs up for the free Clymb membership, she receives a "Welcome to the Club!" email with three simple steps to follow:
1: Check Your Inbox for daily deals and new products;
2: Act Quickly to take advantage of said deals; and
3: Invite a Friend, which redirects her to her "Invite Friends" tab where she is reminded of the dual-sided incentives, and is prompted to refer her friends through whichever means she wants.
The personal invite link that she shares with her friends directs them to a unique personalised sign-up page, where they can join the exclusive Clymb membership club by simply providing their name, email address, password, and zipcode.
Constant Visibility
On the website, the referral call-to-action button is located at the top right-hand corner of the header, and appears on all pages.
In fact, the entire header remains visible even while scrolling down the webpage! Check it out:
The referral call-to-action can also be found in
1: Member's email (Welcome to the Clymb! Invite friends),
2: Invitational email (You've been invited to join the Clymb! Invite friends)
3: The daily newsletter (Check out the stylish "$15 for you, $15 for them" graphic)
So...what can we learn from all this?
- Be subtle, but always be visible. The call-to-action should always be within sight and reach, but never in a place that will annoy and disrupt the browsing experience.
- Make your referral program appear in all of your marketing collateral. Have your referral program button appear in all your marketing media, e.g. emails, newsletters, etc. Doing so in a non-intrusive and elegant way will subconsciously drill the idea into them, and they can easily click to refer a friend ANYTIME.
Here's an overview of The Clymb's referral program:
Overview of Referral Program
NameThe ClymbProduct / service typeOutdoor athletic and sports gearReferral methodUnique referral URL, Email, Facebook, TwitterReferral RewardWhen referred friend purchases products totalling more than $50:
- $15 in-store credit
Referred Friend OfferAfter sign-up
- $15 discount promotion code (applicable for purchase more than $50)
We've certainly enjoyed exploring The Clymb's website and referral program.
If you'd like to learn a bit more check out our refer-a-friend program examples for apparel stores here.
Share this article on
As a finalist in Esquire's Best Dressed Real Man contest, Samuel is ReferralCandy's fashion eCommerce expert and resident sartorialist. He is obsessed with human behavior, social psychology, and handstands. He is also the lead calisthenics trainer at Weightless.
