Customer Lifetime Value

Every Shopify store with a referral program is running the same basic mechanic: a customer brings in another customer, the brand rewards the…

Lifecycle email marketing ecommerce playbook mapping flows from welcome to post-purchase, replenishment, winback, and VIP retention.

Ready to transform your customer data from fragmented silos into a synchronized foundation for growth? Start by mapping your current data flows and identifying your highest-priority synchronization needs. The investment you make today in connecting your customer data will pay dividends in improved customer relationships, more effective marketing, and accelerated business growth for years to come.

Learn what customer lifetime value is, how to calculate CLTV with the right formula, and actionable strategies to improve it for your ecommerce brand.

Setting up market segmentation in your marketing strategy will get you more bang for your (marketing budget) buck. Here's how to do it.

Customer lifetime value, or CLV, is one metric ecommerce brands should be tracking closely to really grow. Here's what experts share about improving their CLV!