The Only 20+ WooCommerce Plugins You Need in 2024

WooCommerce plugins greatly improve the functionality of WooCommerce stores.

While they’re marketed as add-ons, they're almost a must for creating a successful WooCommerce store. These plugins assist in many things, such as recovering lost customers, managing orders, and creating affiliate programs. 

The problem with WooCommerce plugins is that there are 1000's of options available. 

How can one choose the best plugin?

To help you, we've listed below the only 20+ WooCommerce plugins you need.

20+ best WooCommerce plugins you need in 2024

Here is an overview of the seven best WooCommerce plugins:

1. ReferralCandy
2. WooCommerce Order Status Manager
3. Smart Coupons for WooCommerce
4. Abandoned Cart Recovery for WooCommerce
5. Discount Rules for WooCommerce
6. WooCommerce Multilingual & Multicurrency
7. Stripe Payments for WooCommerce

Below are all the 20+ best WooCommerce plugins listed. 👇

1. ReferralCandy (Create referral and affiliate programs)

Free trial: 14-day free trial available

Pricing: Paid plans start from $59/month

Best for: Running a successful referral & affiliate program

ReferralCandy lets WooCommerce store owners create and run successful referral and affiliate programs. It is especially a valuable tool for merchants who want to increase sales at a minimal cost.

If you're interested in seeing the results other ReferralCandy users have achieved, such as Wing Assistant's 27.9x ROI, check out our case studies.

ReferralCandy offers an easy integration with WooCommerce store owners. It can also be found from the Shopify App store.

Pros and cons

• Easy set-up process
• 24/7 customer service for all users
• All-in-one tool for running affiliate and referral programs
• Integrations with WooCommerce and other major ecommerce providers
• Integrations with marketing automation tools, such as Klaviyo and Mailchimp
• Ready-to-use templates for referral emails and landing pages
• Leading affiliate marketing plugin for WordPress and WooCommerce store owners

2. WooCommerce Order Status Manager (Manage orders)

Free trial: No free trial available

Pricing: The annual fee is $49

Best for: Managing order flow effectively

WooCommerce Order Status Manager lets you create, delete, and edit order statuses to better manage the ordering process. The tool works inside of the WooCommerce order management page.

Not only can it be used to manage order statuses, but it can also be used to communicate order statuses to customers.

Pros

• Create new order statuses quickly
• Helps to inform customers about their order status
• Works seamlessly with the existing order management page
• Edit email content with different templates

Cons

• Only yearly plans are available
• No free trial to test the tool

3. Smart Coupons for WooCommerce (Create smart discounts)

Free trial: No free trial available

Pricing: The annual fee is $129

Best for: Running store discount campaigns

‍Smart Coupons for WooCommerce allows you to create different types of discounts, including welcome coupons, bulk discounts, tiered discounts, and quantity-based discounts. 

Any discount you can imagine can almost be created with this tool.

If you want to run a discount-based campaign for Black Friday, for example, this tool can be a great solution.

Pros

• Advanced settings for the discounts
• Ability to create all kinds of discounts
• Create gift cards with scheduling
• Create store coupons
• Bulk generate coupons

Cons

• Sole focus on discounts. Doesn’t allow you to send out emails as part of promotions

4. Abandoned Cart Recovery for WooCommerce (Recover abandoned carts)

Free trial: No free trial available

Pricing: Billed annually at $79

Best for: Recovering lost abandoned cart revenue

Abandoned Cart Recovery for WooCommerce is the ideal tool if you want to recover lost sales from abandoned carts.

The tool allows you to schedule and send multiple follow-up emails to customers. 

When sending out abandoned cart emails to customers, you can edit the body text and subject line to match your needs.

Pros

• Simple to use tool
• Schedule and send follow-up emails to users
• Reports for all abandoned carts, recovered carts, and pending orders
• You can edit the emails you send out to customers

Cons

• Sole focus on abandonment cart emails. More robust email marketing tools allow you to send different types of emails to customers
• No SMS messaging available

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5. Discount Rules for WooCommerce (Create discount rules)

Free trial: Free version is available

Pricing: The Pro version costs $63 per year

Best for: Creating different discounts

Discount Rules for WooCommerce allow you to create product-specific discounts, bulk discounts, percentage discounts, and more.

A cool feature of the tool is customer-specific pricing and discounts. For example, you can offer 10% off for a selected group of customers.

You can also add a sale badge for discounted products.

Pros

• There is a free plan available for creating simple discounts
• You can run special offers for specific periods
• Percentage and tiered discounts
• Offer free products as an upsell
• Customer-specific discounts and pricing 

Cons

• Reviews on WordPress plugin directory indicate that the tool doesn’t work for virtual products

6. WooCommerce Multilingual & Multicurrency (Multilingual and multicurrency stores)

Free trial: Free plan available

Pricing: Licences start from $39 per license

Best for: Running an international store

WooCommerce Multilingual & Multicurrency (WPML) is the best option for creating international stores.

As the name suggests, the tool helps you translate your store into multiple languages and sell your products in multiple currencies.

Even though WPML technically offers a free plan, customer reviews on the WordPress plugin directory indicate that the tool is not usable without the paid plan.

Pros

• Set up currencies and language based on the customer’s location
• Add a currency and language switcher to your store
• Translate all WooCommerce product pages and reviews
• Different payment methods are available for each currency

Cons

• The free plan is not sufficient enough for creating a multilingual store, according to WordPress customer reviews

7. Stripe Payments for WooCommerce (Accept Stripe payments)

Free trial: Free plan available

Pricing: Free to use (commission-based pricing)

Best for: Accepting Stripe payments on your WooCommerce store

Stripe Payments for WooCommerce is made for one purpose, to accept Stripe payments on WooCommerce stores.

With the tool, you can offer customers local payment methods, like Bancontact, Cash App Pay, Boleto, and Multibanco.

You can create “buy now, pay later” offers through Klarna, Afterpay, and Affirm

Pros

• A good alternative to PayPal for WooCommerce
• Includes Stripe Radar to detect any frauds
• Accept many local payment methods
• Supports buy now, pay later model

Cons

• Reviews indicate that Stripe’s customer support is lacking

8. TrustPulse (Build social proof)

Free trial: No free trial available

Pricing: Paid plans start from $60 per year

Best for: Leveraging social proof to increase sales

TrustPulse is a helpful tool for creating social proof and FOMO notifications. You can use it to increase your WooCommerce sales, get more signups for your membership sites, and get more email subscribers.

You can choose between two FOMO campaigns:

“Recent activity” will display a live stream of website activity, such as email signups. 

Or “On-fire” to show the number of people taking action on your website. For example, a popup could show "129 visitors currently browsing this product"

Pros

• Real-time tracking to see what customers do on your site
• Different design options are available
• Analytics to see your campaign performance
• Social proof notifications
• Two types of FOMO campaigns

Cons

• No free trial available
• Must be paid annually

9. WPForms (Create contact forms)

Free trial: Free plan is available

Pricing: Paid plans start from $39.60 per year

Best for: Creating forms for WooCommerce stores

WPForms is a drag-and-drop form builder for WooCommerce and WordPress stores. You can create different kinds of forms, like email subscriptions, multi-page contact forms, and extra payment integrations.

The paid plan of WPForms comes with 1800+ templates to help with creating forms quickly.

Pros

• Form templates available
• Easy to use drag and drop form builder
• Add-ons available for creating survey forms
• Ability to create multi-page forms

Cons

• The free plan is limited, and you’ll quickly need to update to a paid plan
• No trial for the paid plans

10. Printify (Start a print on demand store)

Free trial: Free plan available

Pricing: Paid plans start from $24.99 per month

Best for: Starting a WooCommerce-based print on demand business

The closest competitor to Printful, Printify lets you start a print on demand business for your WooCommerce store. For example, if you want to start your own clothing line, this can be an ideal plugin for you.

With the Printify plugin, you can sell custom t-shirts, sweatshirts, hoodies, mugs, supplements, home decorations, and more.

Pros

• Free forever plan available
• Products in tons of different catalogs
• Free product mockup generator available
• Let’s you start your own clothing line

Cons

• Printify lacks custom-branded product packaging

11. Google Analytics for WooCommerce (Track your customers)

Free trial: Free to install

Pricing: Free forever

Best for: Tracking and analyzing where your traffic comes from

If you want to track your WooCommerce store traffic performance, Google Analytics for WooCommerce is an ideal plugin.

This plugin helps you learn which channels drive the most traffic to your WooCommerce store, whether it’s search, email, social media, or paid ads.

Pros

• Helps you understand your best customer acquisition channels
• Understand the steps in your sales funnel where you’re losing money
• Track important data, such as sessions, users, and events
• Compare the traffic of different products to understand what customers are looking for

Cons

• The tool doesn’t work well when accompanied with other plugins, according to customer reviews

12. WooCommerce Zapier (Integrate with thousands of 3rd party apps)

Free trial: No free trial available

Pricing: The cost is $99 billed annually

Best for: Connecting WooCommerce with third-party apps

Zapier is the ideal solution for integrating WooCommerce with popular third-party apps. For example, if you want to bring your data from Zapier into your email marketing tool, you can do that.

It is also good for automating tasks, like updating inventory levels or tracking customer behavior across platforms.

Pros

• Integrations with 7000+ apps
• Extend your WooCommerce store’s functionality
• Send your WooCommerce data to third-party apps
• Good for automating different tasks

Cons

• No free trial or monthly plans available

13. Klaviyo for WooCommerce (Create advanced email campaigns)

Free trial: Free plan available

Pricing: Paid plans start from $35 per month for email and SMS

Best for: Creating advanced marketing automation campaigns

Klaviyo is widely used by ecommerce brands for its superior marketing automation capabilities. Klaviyo for WooCommerce is the company’s WooCommerce solution.

With it, you can create advanced email and SMS marketing campaigns. Klaviyo has a built-in CRM tool that shows all digital marketing data and helps you better understand customers.

The plugin also has reports for tracking performance.

Pros

• All of the features are available even in the free plan
• Klaviyo smart forms help you capture leads
• Create email and SMS sequences easily
• Good reporting available
• Built-in CRM tool

Cons

• Pricing increases quickly as you send more emails

14. Omnisend for WooCommerce (Run email & SMS campaigns)

Free trial: Free plan available

Pricing: Paid plans start from

Best for: WooCommerce users getting started with email marketing

A competitor to Klaviyo, Omnisend for WooCommerce, is an email and SMS marketing solution. 

When compared to Klavioy, Omnisend is more beginner-friendly, has simpler features, and is more affordable. Klaviyo offers more advanced capabilities but is also more expensive.

Like Klaviyo, Omnisend has a built-in CRM tool.

Pros

• Free plan available
• Beginner-friendly email marketing solution
• Affordable solution
• Easy set-up process
• Ability to send email and SMS messages

Cons

• Not as advanced capabilities as Klaviyo has

15. Google Tag Manager for WooCommerce (Track events)

Free trial: Free plan is available

Pricing: The cost is $99 per year, billed annually

Best for: Tracking all events from one plugin

Google Tag Manager for WooCommerce simplifies tracking user interactions on your WooCommerce store. It allows you to track events like product views, add-to-cart actions, and completed purchases.

The tool's main benefit is that it combines event tracking from multiple sources into one platform. Instead of using multiple tools for multiple platforms, you can find all the data in one place.

Pros

• Track events across all major platforms, like TikTok, Facebook, Pinterest, etc
• Combined data from multiple sources
• Compatible with GA4

Cons

• It has a bit of a learning curve with the tags

16. ShopBuilder (Enhance your WooCommerce store)

Free trial: No free trial available

Pricing: The paid plans start from $41 per year

Best for: Enhancing your WooCommerce store with different widgets

The main purpose of ShopBuilder is to increase your WooCommerce sales through various widgets and modules. Think of the widgets and modules as add-ons to already existing Elementor website builder features. The plugin works hand in hand with Elementor. 

The widgets include upsells, social shares, shipping methods, shipping forms, product shares, and downloadable products.

The modules include product color variation swatches, image variations, product comparisons, product quick view, and more.

Pros

• The widgets and modules help to increase your WooCommerce sales
• Works with the popular Elementor website builder
• There are templates to choose from
• Ability to create quick checkout

Cons

• Only designed for the Elementor theme

17. Booster for WooCommerce (All-in-one WooCommerce toolkit)

Free trial: Free version is available

Pricing: Paid plans start from $155.88 per year

Best for: Improving site functionality with different features

Booster for WooCommerce aims to be an all-in-one WooCommerce plugin for various purposes. It combines 100+ features into one plugin, such as PDF invoicing, currency exchange, product add-ons, and cross-sells.

The tool's main selling point is that you don’t have to invest in different plugins; Booster combines them into one.

Pros

• 100+ features available
• Cart and checkout tools
• PDF invoicing
• Set up custom payment gateways
• Set up a multi-currency store

Cons

• Since the focus is so broad, the tools aren't so advanced, rather they can do just the basic tasks

18. CartFlows (Create sales funnels)

Free trial: No free trial available

Pricing: Paid plans start from $99 per year

Best for: Building high-converting sales funnels

CartFlows is a funnel and checkout builder for WooCommerce and WordPress stores. The tool has sales funnel templates, one-click upsells, order bumps, cart abandonment tools, and A/B split testing.

CartFlows advertises itself as a replacement for the standard WooCommerce checkout process. The tool aims to help you increase your checkout conversion rate through a quick and simple checkout process.

Pros

• Ability to create as many sales funnels as you want
• Real-time email validation for customers
• Offers a streamlined checkout solution
• Google address autocomplete tool

Cons

• Useful features, such as A/B testing, are only available on the most expensive plan

19. LiveChat (Start live conversations with customers)

‍Free trial: 14-day free trial available

Pricing: Paid plans start from $24 per month

Best for: Creating a live chat option for your WooCommerce store

‍LiveChat makes it easy for WooCommerce store owners to have live conversations with their customers. The plugin's main benefit is increased customer satisfaction and sales due to the social proof it creates.

You can set up automated messages to respond to customer inquiries.

Pros

• 14-day free trial available
• Have live conversations with your customers
• SMS to live chat option
• Reports and analytics for better performance
• Agent profiles for customer representatives

Cons

• Having a live chat requires a significant time investment

20. Yoast SEO (Improve your SEO)

Free trial: Free plan available

Pricing: $79 per year

Best for: Improving your WooCommerce store SEO

Yoast SEO is an SEO plugin for WooCommerce and WordPress store owners. It gives ecommerce store owners recommendations for improving their product page, categories, and overall site SEO. 

The global identifier tool allows Google to recognize multiple variations of a product in an SEO-friendly way.

Pros

• Free plan available
• Gives suggestions to improve your site’s SEO
• Gives a product-specific SEO content analysis
• AI tools available to write titles and meta descriptions

Cons

• Many of the useful ecommerce features only available in the paid plan

21. PDF Invoices & Packing Slips (Add PDF invoices to customer orders)

Free trial: No free trial available

Pricing: Site licence costs $59

Best for: Generating and attaching PDF invoices to orders

PDF Invoices & Packing Slips lets you automatically generate and attach PDF invoices and packing slips to WooCommerce order emails. It provides customizable templates, and you can add your company branding and important order details to them.

Pros

• Simple to use tool
• Good customer service
• Add PDF orders to customer emails
• A fully customizable HTML/CSS invoice templates

Cons

• No free plans are available

How to choose a WooCommerce plugin?

When selecting a WooCommerce plugin, ask yourself these questions:

• Does the plugin fit into my budget? See if the tool fit’s your budget and whether there is a free trial/free plan available.
• Does the plugin have the features I need? Make sure the tool has the features you’re looking for.
• Does the plugin provide customer support when needed? The best WooCommerce plugins offer customer service for their users.
• Is the plugin easy to use? Ease of use is a key aspect of any good WooCommerce plugin.

After these questions, if you’re still unsure which plugin to choose, one option is ReferralCandy. 

With ReferralCandy, you can start your first referral program to improve customer loyalty and generate extra revenue. ReferralCandy offers a 14-day free trial to get started with.