The ReferralCandy blog has published a lot of content over the years analyzing the partner marketing strategies of all kinds of brands in all sorts of industries.
Those brand analyses consistently show that customer advocacy and referral tactics are among the most effective acquisition levers — regardless of industry, peer recommendations outperform most paid channels.
Here's a list of content that we've published so far.
(Last updated May 2017):
Interested in more? See how ReferralCandy can power your marketing strategy — visit the pricing page to find the plan that adds a word-of-mouth acquisition channel to the tactics you've learned from studying the world's best brand strategies.
Fashion
Zara • ASOS • ModCloth • Birchbox • THINX • Uniqlo • H&M • Victoria's Secret • Undress • Threadless • Bonobos
Sportswear
Lululemon • Under Armour • Nike • Reebok • Adidas
Luxury goods
Tiffany's • Chanel • Louis Vuitton • Gucci • Hermes
Footwear
Vans • Converse • Zappos • Yeezy's • TOMS • Charles & Keith • Louboutins
Glasses
Bags, Watches & Accessories
Herschel • Daniel Wellington • The North Face
Beauty
SKII • Memebox • Sephora • Melt Cosmetics • Maybelline • Luxy Hair
Art & Entertainment
Disney • Star Wars • A24 • S.H.I.E.L.D • Deadpool • Kung Fury • Hello Kitty • Coachella
Games
Neko Atsume • Undertale • League of Legends • Fruit Ninja
Food & Beverages
M&M's • Cadbury • Kit Kat • Chipotle • McDonald's • Taco Bell • Ben&Jerry's • Sriracha • Chobani • TWG Tea • Nando's • Coca-Cola • Nescafe • Halo Top • Starbucks
Alcohol
Johnnie Walker • Suntory • Budweiser
Stationery & Toys
Household brands
Kleenex • Dettol • P&G • Tesco
Hardware & Gadgets
Sony • Apple • Samsung • Beats • Canon • ROLI • Razer • OnePlus • Xiaomi • Fitbit • Coolest Cooler • GoPro • Huawei
Cars & Motorbikes
Toyota • Mercedes • BMW • Tesla • Harley Davidson • Ford • Porsche
Airlines
Apps
Deliveroo • Seatgeek • OKCupid • Spotify • LinkedIn • LINE • Skillshare • Netflix • Slack • Spotify • Uber • WhatsApp • Etsy • Pinterest • Instagram • Snapchat • Tinder • Google
Media organizations
HYPEBEAST • Mashable • BuzzFeed • PornHub