Instagram is one of the most popular social media platforms around today. It has over 700 million monthly active users. There's even an entire industry around helping people get successful at growing their Instagram following.
In this post, let's walk through some examples of businesses using Instagram to achieve their marketing goals.
1. Melt Cosmetics
Learn more: Melt Cosmetics' marketing strategy
2. Sephora
Sephora stays top of mind by being entertaining and relevant to its target audience, not just by posting product photos. Fans are likely to tag their friends in funny memes like these.
Learn more: Sephora's marketing strategy
3. Daniel Wellington
Daniel Wellington built up its brand by targeting lots of Instagram influencers, associating their watches with an aspirational lifestyle. Influencer partnership programs structured around commission tracking — rather than one-off payments — give brands a scalable, measurable version of what Daniel Wellington built through gifting alone.
Learn more: Daniel Wellington's marketing strategy
4. Ztylus
Ztylus makes smartphone cases that augment your camera – so their Instagram is full of pictures taken with Ztylus cases.
Learn more: Ztylus's marketing strategy
5. Herschel
Learn more: Herschel's marketing strategy
6. Porsche
Learn more: Porsche's marketing strategy
7. Halo Top
Learn more: Halo Top's marketing strategy
8. Luxy Hair
How could your hair be done?
Learn more: Luxy Hair's marketing strategy
9. Skinny Coconut Oil
Learn more: Skinny Coconut Oil's marketing strategy
10. The North Face
The North Face is all about adventure, and their Instagram shows it.
https://www.instagram.com/p/BWf3BIyle7c/
Learn more: The North Face's marketing strategy
11. Kikki K
Learn more: Kikki K's marketing strategy
Interested in more? Word-of-mouth marketing approaches through ReferralCandy's tool complement Instagram's organic reach — while your Instagram content drives awareness, a referral program gives followers a rewarded reason to bring their own networks to your brand.