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In this article
It’s a good time to be a hardware entrepreneur.
Crowdfunding platforms like Kickstarter help you validate an idea before building it - which matters to hardware because gadgets can be costly to build.
And hardware projects are feeling the love - the top 443 projects on Kickstarter and Indiegogo (of all time) raised a total of $187.5 million in crowdfunding.
![The most popular categories in hardware. 3D printers alone raised $25.6m. Source: TechCrunch](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8a5d3be5693334f178b58_Most-popular-categories-in-hardware-Techcrunch-ReferralCandy-600x535.png)
More importantly, crowdfunding levels the fundraising game for less connected entrepreneurs. You don’t need business connections and investors if you have a product people want, and effective word-of-mouth tactics. The hardware businesses listed here use referral programs to maximize their word-of-mouth, some of them (LIFX, Mellow, Pebble) major crowdfunding successes.
Here are some examples:
1: Nomad – cables and chargers for the modern nomad
![nomad-referral-program](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8a5d3b479b54bfa922c06_nomad-referral-program-600x287.png)
2: Fitbit – mobile activity trackers
![fitbit-referral-program](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8a5d3b37af85da14cbbfa_fitbit-referral-program-600x456.png)
3: Frontpoint Security – wireless home security systems
![frontpoint-security-referrals](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8a5d3582d732cbb0ae6cc_frontpoint-security-referrals-600x400.png)
4: Amazon UK Kindle – touchscreen e-reader
![amazon-uk-kindle-referrals](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8a5d377bfbc9d5b7a4ef0_amazon-uk-kindle-referrals-600x259.png)
5: LIFX – smart wifi lightbulb
![lifx-referral-program](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8a5d3b6f2a612ac90bef6_lifx-referral-program-600x367.png)
![lifx-referral-tweet](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8a5d37bd1106d7f04a907_lifx-referral-tweet-600x330.png)
6: Sol Republic – wireless bluetooth headphones
![sol-republic-referral-program](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8a5d3d85ed559773d515c_sol-republic-referral-program-600x518.png)
7: Automatic –wireless car/phone adapter
![automatic-referral-program](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8a5d380b3ac3bf942adc6_automatic-referral-program-600x255.png)
8: Mellow – smart sous vide machine
![mellow-referral-program](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8a5d37bf260f3921af31e_mellow-referral-program-600x307.png)
We've actually interviewed Mellow on our blog, check them out here: How Mellow Made $200,000+ In Preorder Sales In Less Than A Month
- For more examples of referral programs in other verticals, check out our Referral Program Examples category.
- If you're looking for more customer acquisition content relevant to hardware startups, head over to Customer Acquisition Resources For Hardware Startups.