Educational Toys Referral Program Examples: GoldieBlox

GoldieBlox set out to make 5,000 sets, but ended up selling over 40,000 sets.

When Debbie Sterling was studying Mechanical Engineering in university, she was bothered by how few women there were in her program.

Her calling to start GoldieBlox came when she realised that construction toy sets like Lego, which developed logic, spatial understanding and other important skills, where often given to boys and not girls.

GoldieBlox was to fill in the gap and be the toy Sterling wished she had, to allow young girls to develop an interest in engineering and building. This would then help them gain an equal footing when competing with the boys in those career fields.

Let's take a look at their referral program:

1. GoldieBlox rewards both advocates and referred friends with 20% discounts for each successful referral.

Giving advocates and referred friends a 20% for each referral is a good deal, especially since GoldieBlox has a strong repeat-purchase game.

Since every toy set is different, satisfied customers will feel like buying more for their kids.

And because their products range from $9.99 to $204.93, a 20% discount could be as much as $40 in savings.

P.s. I love how they worded sharing GoldieBlox with friends as "giving the gift of building". The social currency slant makes customers feel more open to sharing, since they'll be doing something great for the kids.

2. GoldieBlox teaches kids how to make their own tools and toys, so customers can keep returning to learn new things.

The GoldieBlox blog is where their employees are introduced, new products are announced, and DIY craft tutorials for all kinds of toys.

From straw propellors to scissor lifts, kids are taught how to make their very toys, which provides value in addition to the official GoldieBlox merchandise.

By providing an avenue for kids to continue learning and having fun in the process, parents and guardians will keep coming back to the blog so they can provide more entertainment for their kids.

This helps to generate positive word-of-mouth for GoldieBlox, since they make it their effort to help kids grow and have fun.

We created an infographic on the 9 most powerful blog promotion tactics, so be sure to check that out.

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